Macy's Thanksgiving Day Parade Wiki
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Macy's Thanksgiving Day Parade Wiki

Arthur is an American-Canadian animated educational television series for children ages 4 to 8, created by Cookie Jar Group (formerly known as Cinar) and WGBH for PBS. The show is set in the fictional American city of Elwood City and revolves around the lives of eight-year-old Arthur Read, an anthropomorphic aardvark, his friends and family, and their daily interactions with each other.

History with the Macy's Parade

The titular character of the Arthur television program, Arthur Read, was introduced to the Macy's Thanksgiving Day Parade in 1997. Dressed in his signature yellow sweater, blue jeans, and 15-foot long read and white sneakers, the Arthur balloon sports a backpack filled with not only his favorite book, but also 2,240 cubic feet of helium. Standing at 68 feet high, 52 feet long, 32 feet wide, and filled with 9,800 cubic feet of helium, the Arthur balloon was as tall as 17 of his third-grade buddies. Making sure he doesn't miss a beat, the Arthur balloon wears 12-foot wide glasses. During his debut, his right arm was damaged by a tree right at the start of the Parade, but he made it through despite the winds. His right ear also deflated upon the route.

Throughout the balloon's run in the Parade, it promoted the hit television series, Arthur, as well as the most recent Arthur books. The balloon would initially make five appearances, and was temporarily retired after the 2001 Parade. The balloon returned in 2003 to promote the spin-off series, Postcards from Buster, which would then air in the fall of 2004.

To celebrate the Parade's 85th anniversary in 2011, a brand-new float entitled Hats Off To Our Heritage was introduced. The float featured many cartoon characters that had been represented in the Parade as a giant balloon. Among the many costumed characters was Arthur, joining other characters such as Barney, Blue, Smokey Bear and Mr. Potato Head.

Trivia

  • Arthur has the record for the most sponsors, with five in total.

Gallery

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