The network's current logo.
CBS Broadcasting Inc., an abbreviation of its former legal name Columbia Broadcasting System and commonly shortened to CBS, is an American commercial broadcast television and radio network. It is the flagship property of the CBS Entertainment Group division of Paramount Global. The network's headquarters are at the CBS Building in New York City, with major production facilities and operations at the CBS Broadcast Center and Paramount headquarters One Astor Plaza also in that city and Television City and the CBS Studio Center in Los Angeles.
It is also sometimes referred to as the Eye Network, in reference to the company's trademark symbol, in use since 1951. It has also been called the Tiffany Network, alluding to the perceived high quality of its programming during the tenure of William S. Paley.[clarification needed] It can also refer to some of CBS's first demonstrations of color television, which were held in the former Tiffany and Company Building in New York City in 1950.
History with the Macy's Parade[]
Since the mid-1970's, CBS has been broadcasting the Macy's Thanksgiving Day Parade for several segments on the coverage of the "All-American Thanksgiving Day Parade", a presentation special that included footage from multiple parades across North America.
As of 2004, however, CBS has started to focus exclusively on the Macy's Parade in their retiled special "The Thanksgiving Day Parade on CBS". The current coverage avoids using the Macy's name due to the lack of an official license and to compensate for the fact that the Broadway and music performances can only appear on NBC, CBS adds their own pre-recorded performances (also including Broadway shows, although different from the ones that are part of the official parade and recorded off-site) to fill out the special.
However, 2024 will the be the first year that CBS will not broadcast the parade live.[1]