Chevrolet colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3rd, 1911, as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2rd, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
History with the Macy's Parade[]
The car company Chevrolet sponsored two different floats from 1968 to 1970.
Guest Stars[]
Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast
Soap Box Derby[]
- 1968 - William Shatner
- 1969 - David Hartman, sang "On a Wonderful Day Like Today"
Pink Castle[]
- 1969 - The Four Seasons and America's Junior Miss Jackie Bennington
- 1970 - Dick Roman and America's Junior Miss Karen Stenwall