Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.
History with the Macy's Parade
In 2019, Coach would become the first-ever luxury brand to be represented in the Macy's Thanksgiving Day Parade with the addition of a brand-new float to the Parade's line of march. The float features a three-story-sized version of Rexy the T. Rex. This iteration of Rexy is the largest ever, with the second-largest being a 12-foot version at Coach House flagship on Fifth Avenue, crafted from Coach bags. Coach and Macy’s worked together for 10 months to come up with the float, which features a glittery version of Rexy pulling a carriage atop the New York skyline and carnival. Titled "Rexy in the City," the float boldly kicked-off the holiday season with the company's unique spirit of optimism, playfulness, and exclusivity.
A Coach capsule collection was released for the momentous occasion, featuring its leather tote and belt bag as well as the Sadie crossbody, with a glittery rainbow update. Additionally t-shirts and footwear were sold, which carried the Rexy and Carriage motif, a playful, contemporary take on Coach’s iconic horse-and-carriage logo.
Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.
- 2019 - Billy Porter; sang "Love Yourself" with choreography by the Gamma Phi Circus
- 2020 - Keke Palmer; sang "Dreamcatcher"