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Cracker Jack is an American brand of snack consisting of molasses-flavored, caramel-coated popcorn and  peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name was registered in 1896. A slogan, "The More You Eat The More You Want", was also registered that year. Some food historians consider it the first junk food.

History with the Macy's Parade

In 2014, Cracker Jack made their Parade debut with the help of PepsiCo's (the brand's parent company) partnership with Macy's and Major League Baseball, which had been running for over 20 years at that point. As a part of the on-going “Surprise Inside” ad campaign, the float was a baseball-themed mammoth more than three stories high with an infield, outfield, bleachers, firework contraptions, and a complete stage where a live musical performance would take place. Beyond the "traditional" baseball theme, the float also housed cameras and a larger-than-life LED screen that reflected the surrounding Parade. The float would make subsequent appearances in 2015 and 2016 and was retired shortly after.

Guest Stars

Listed below are the guest stars that have appeared/performed on the float, alongside the respective songs which they sang during the NBC Parade telecast.

  • 2014 - American Authors; performed "Best Day of My Life"
  • 2015 - Andy Grammer; performed "Good To Be Alive"
  • 2016 - JohnnySwim; performed "First Try"
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