Ed Herlihy (August 14th, 1909 – January 30th, 1999) was an American newsreel narrator for Universal-International. He was credited as a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940's and 1950, and was briefly the announcer on The Tonight Show in 1962. He was also known as "A Voice of Cheer and Cheese" for Kraft Foods' radio and television commercials from the 1940's through the early 1980's.
History with the Macy's Parade[]
Herlihy first appeared appeared in the 1958 Parade on the Toyland float from Ideal Toy Corporation and then he co-hosted the 1961 Parade with Lindsey Nelson.