The Energizer Bunny is the marketing icon and mascot of Energizer Batteries USA. It is a pink toy rabbit wearing sunglasses and blue and black striped sandals that beats a bass drum bearing the Energizer logo. Originally a parody of the pre-existing Duracell Bunny, still seen in the UK, Europe, and Australia, the Bunny has been seen in television commercials in North America since 1988. The Energizer Bunny is also known for his long-running slogan, "It keeps on going and going and going and going...."
History with the Macy's Parade
The Macy's Parade Studio first approached the Energizer company in the early 1990's, asking if they would be interested in introducing their advertising icon, the Energizer Bunny, to the Macy's Thanksgiving Day Parade. Energizer declined due to a lack of interest, and the Energizer Bunny project was temporarily shelved.
The Energizer Bunny project was revived a decade later for the 2006 Parade, where the energetic bunny took form of a balloonicle. The design featured the Energizer Bunny marching to the beat of his own bass drum, sporting his signature sunglasses and blue sandals.
The balloonicle would make national headlines after the 2008 Parade when it was seen "escaping" the Parade route moments after his NBC telecast appearance. The stunt was approved by Macy’s and New York as a way of imitating the company's "It keeps on going and going and going and going...." slogan, marking this as the only time in the Parade’s history where any unit in the Parade had intentionally left the route.
In 2010, the balloonicle was given a revamped drum head, bearing a more realistic laser beam. That same year, the balloonicle deflated shortly after the Parade had stepped off. The Energizer Bunny was quickly reinflated and was able to start its journey down the Parade route with out delay. However, the same year, he wasn't mentioned on the NBC telecast by the hosts. The Energizer Bunny was retired after the 2011 parade, making 6 appearances, and it is unknown if it will ever return, due to the aging to the balloonicle, and Energizer's recent lack of parade reputations.
The balloonicle was last seen fully inflated in February 2012 at the Macy's Parade Studio, undergoing a quality control test. Since then, the balloonicle has sat dormant in the Macy's Float Warehouse.
- Energizer Bunny and the Kool-Aid Man are the longest-lasting balloonicles in Parade history, with both of them making six consecutive appearances.
- Energizer Bunny wasn't mentioned in the 2010 parade NBC telecast, making him the second ever balloon to be skipped in the telecast, the other being Cheesasaurus Rex.