Entenmann's is a company that manufactures baked goods and delivers them to supermarkets and other retailers for sale to the public. The company offers dessert cakes, donuts, cookies, cupcakes, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns amongst other baked goods. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal. Today, over 100 different items carry the Entenmann's brand. The brand is currently owned by Bimbo Bakeries USA.

History with the Macy's Parade

The partnership between Macy's and Entenmann's first started in 2017, as they rolled out a brand-new float titled "Everyone's Favorite Bake Shop". Taking 15 gallons of paint and over 100 hours of work, the float showcases the fun and enjoyment of baking tasty confections with family and friends. Designed to mirror a colorful bakery, the float evokes the fun spirit of the brand, complete with bursting confetti, rotating donuts, and displays of mouthwatering desserts, in addition to a cupcake that shoots confetti and a special bicycle-like contraption which helps stir the dough for all the tasty treats. At the front of the float, children peer in the windows as they browse their favorite confectionaries, such as muffins, danishes, cookies, cupcakes, muffins, pies, and more. The float still makes appearances as of 2020.

Guest Stars

Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.

  • 2017 - Sara Evans; sang "Diving in Deep"
  • 2018 - Pentatonix; sang "Where Are You, Christmas?"
  • 2019 - Jimmy Fallon and the Roots; sang "Surfin Bird"
  • 2020 - Sofia Carson; sang "Guess I'm a Liar"
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