Extraordinary Noorah is a fictional character from The Lumistella Company's "Santaverse," an enchanted world featuring characters from Elf on the Shelf, Elf Pets, and Elf Mates. She first appeared in the animated holiday special, Elf Pets: A Fox Cub's Christmas Tale on Netflix in 2019, and starred in her own book, Extraordinary Noorah: Santa's Magical Arctic Fox in 2023.
The book tells the story of Noorah—an arctic fox from the North Pole who is one of Santa Claus' oldest friends—and her discontentment with being normal. She soon discovers her magical ability to pause time, coat rooftops with snow, turn her dreams into gifts, and spark the Northern Lights, which she uses to help Santa make an extraordinary Christmas Eve journey around the world.
History with the Macy's Parade[]
Extraordinary Noorah made her debut as a giant balloon in the 2024 Parade, celebrating the world debut of the Santaverse and signifying The Lumistella Company’s first new giant balloon since the Elf on the Shelf in 2012.[1] The balloon features Noorah along with her Scout Elf chasing the Northern Lights along the streets of New York City, measuring 66 feet (or 22 arctic foxes) long.
The Extraordinary Noorah & The Elf on the Shelf balloon experienced troubles during its first public trial flight at Balloonfest 2024, and though it was passed to fly by the NYPD, Macy's was not confident that the balloon could survive inclement weather. Consequently, the rainy forecast of that year's Parade made officials decide to ground the balloon mere hours before step-off. Still wanting the balloon to be seen by the public in some capacity, its position was changed from last to first on 81st Street during the Balloon Inflation & Float Viewing, so that on Parade morning, the balloon's flight crew could fly it onto Central Park West where NBC would film b-roll for its planned appearance on the telecast, before it was discreetly deflated.
The Elf on the Shelf's official Instagram account later explained that "Santa needed Noorah back early to help keep the Northern Lights shining bright ahead of Christmas," opting for a "short and sweet" appearance before flying back to the North Pole.[2]
References[]
- ↑ aNb Media. "The Lumistella Company Returns to the Macy’s Thanksgiving Day Parade with New Balloon." aNb Media, Inc. May 22, 2024.
- ↑ Comment from @elfontheshelf. Instagram. November 28, 2024.