Fisher-Price is an American company that produces educational toys for children and infants, headquartered in East Aurora, New York. Fisher-Price has been a wholly-owned subsidiary of Mattel since 1993.

History With the Macy's Parade

Little People Circus Train (1974)

In 1974. Fisher-Price had a float based on the Little People Circus Train Toy. The float was accompanied by 17 employes of the Fisher-Price plant in East Aurora who would appear on the float dressed as the animals, Such as an elephant, monkey, giraffe, a lion, among other animals. The float was retired from the main parade shortly after this appearance. The float would make an appearance at the Rotary Club's Christmas Parade. The float was never seen again after this appearance

Magic of Childhood (2004)

In 2004, To Celebrate Fisher-Price's 75th Anniversary. Fisher-Price and the Parade Studio made a brand-new float into the Macy's Parade, recycled from the Reddi-Wip float four years prior. This float was called "Magic of Childhood", and featured many of Fisher-Price's classic toys such as the Chatter Telephone, Rock-A-Stack, and Little People. At the front, a giant inflatable drum held some of the kids on the float, and in the back, a giant Ferris Wheel carrying many Little People appeared next to the Rock-A-Stack. A carousel was featured in the middle, with many giant-sized wooden toys with kids on them. This float was retired after 2006, but the Chatter Telephone and the inflatable Drum still exists at the Float Warehouse as of 2014.

Guest Stars

Below, you will find a list of every performer/celebrity that has performed/appeared on the float

Little People Circus Train

  • 1974 - The Wombles

Magic of Childhood

  • 2004 - Peter Cetera; sang "Something that Santa Claus Left Behind"
  • 2005 - Cheetah Girls; sang "Five More Days 'Til Christmas"
  • 2006 - The Laurie Berker Band with Susie Lampert & Adam Bernstein; sang "Bumblebee Buzz Buzz"



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