Fujifilm Holdings Corporation (富士フイルム株式会社 Fujifuirumu Kabushiki-kaisha), trading as Fujifilm (stylized as FUJiFILM), or simply Fuji, is a Japanese multinational photography and imaging company headquartered in Tokyo. Fujifilm's principal activities are the development, production, sale and servicing of business document solutions, medical imaging and diagnostics equipment, cosmetics, regenerative medicine, stem cells, biologics manufacturing, optical films for flat panel displays, optical devices, photocopiers and printers, digital cameras, color film, color paper, photofinishing equipment, photofinishing chemicals, graphic arts equipment, and materials.

History with the Macy's Parade

Due to the extreme popularity of FujiFilm cameras from the 1990s, Fujifilm decided to capitalize on this popularity by producing a new balloon for the Macy's Parade, named "FujiFilm's Blimp". The balloon debuted in 1995 and made subsequent appearances in 1996 and 1997 when it was retired. It is uncertain if it still resides at the parade studios today.

A float was made a year after the balloon for the parade. The float was titled "Picture Perfect" and featured a New York City skyline surrounding a circular base, with the company's signature blimp flying over the float. This float was retired after the 1995 Parade, although the Blimp balloon continued to make appearances in the following years.

The next float to be produced by Fujifilm for the Parade was titled "Pure Imagination!", which was recycled from the previous float, and was based on the ever-popular classic 1971 film, Willy Wonka and the Chocolate Factory, which was to help celebrate the film's 20th Anniversary release on home video. The float was heavily based off of the film's wonderous machines and candy-making wizardry. This float was retired after the 1996 Parade.

The third and final Fujifilm float debuted in 1997, and was titled "The Future from Here". This float was once again recycled from the previous years' float, and featured a steel-constructed model of the solar system, providing a "futuristic" appearance to coincide with the float's theme. Like its predecessors, this float made it's only appearance in its debut Parade and was later recycled into the Millennium Time Continuum float in the 1999 Parade.

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