Green Giant and Le Sueur are brands of frozen and canned vegetables owned by B&G Foods. The company's mascot is the Jolly Green Giant.

History with the Macy's Parade

The iconic Green Giant made his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade in 2017. The "spokes-giant" of the beloved vegetable brand is showcased aboard a new float featuring a remarkable landscape of nature’s finest vegetables.

In a 2017 interview, Macy's Parade Studio Senior Director, John Piper, highlighted the challenges of the Green Giant float. "The Green Giant sculpt was very challenging because it's a human form," Piper explained, "we used a lot of artistic elements, some of which go back to the renaissance...of forced perspective, both in the structural size and in the painting". Piper also noted that a steel armature had to be worked into the sculpture of the Jolly Green Giant, noting it as "almost like a human skeleton".

The float depicts the harvest of fall delights including green beans, corn, and other vegetable crops in a stunning, rolling landscape where the Green Giant keeps watch. Featuring a replica of the Green Giant that’s more than two-stories tall as he kneels to inspect the perfect ear of corn, the majesty of the fall harvest season is depicted in a glorious and delicious spectacle.

In 2020, the float will receive a major upgrade. This update includes new trimmings, a windmill, and Green Giant's veggie-loving apprentice, Little Green Sprout.

Guest Stars

Listed below are the guest stars that have appeared/performed on the float, alongside the respective songs which they sang during the NBC Parade telecast.

  • 2017 - Lauren Alaina; sang "Doin' Fine"
  • 2018 - Carly Pearce; sang "Closer To You"
  • 2019 - Chris Janson; sang "Good Vibes"
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