The Hallmark Channel is an American-owned cable and satellite television network that is owned by Crown Media Holdings, Inc., which is owned by Hallmark Cards, Inc. The channel's programming is primarily targeted at families, and features a mix of television movies and miniseries, original and acquired television series, and lifestyle programs.

History with the Macy's Parade

In 2015, the Hallmark Channel would debut a new float for the 89th Macy's Thanksgiving Day Parade, entitled "Heartwarming Holiday Countdown". At approximately 36-feet long and 30-feet tall, the float evokes the spirit and anticipation of the Christmas season, with a multi-tiered, life-sized advent calendar theme. The design features a cascading tower of toy and package-filled compartments and pull-out drawers emblazoned with red and green numbers from 1-25 signifying the countdown to the big day. Both sides of the float include festive living room tableaus complete with stocking-hung fireplaces. At the top of the float, a large "December 25" sign is the backdrop for the stage, where the nation's most popular recording artists wow audiences. The float has been making consecutive appearances since its debut, and still appears as of 2020.

Guest Stars

Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.


  • 2015 - Maria Carey; sang "All I Want for Christmas is You!"
  • 2016 - Tony Bennett & Miss Piggy; sang "Santa Claus is Comin' to Town!"
  • 2017 - 98 Degrees; sang "Season of Love"
  • 2018 - Diana Ross and Family; sang "Wonderful Christmastime"
  • 2019 - Chicago; sang "Here We Come a Caroling"

Gallery

Gallery: Hallmark Channel

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