Hamburger Helper is a packaged food product from General Mills and is sold as a part of the Betty Crocker brand. It consists of boxed pasta bundled with packets of powdered sauce and seasonings.

The contents of each box are combined with browned ground beef, water, and occasionally milk to create a complete dish. There are also variations using other meats, such as tuna and chicken, named "Tuna Helper" and "Chicken Helper". The product line also features products with other starches, such as rice or potatoes.

History with the Macy's Parade

In 2009, Hamburger Helper introduced a new float into the Macy's Parade called "Local Hero's Helping Everyday". It featured a treehouse at the front of the float, with red leaves. A cat is seen stuck in the tree, with a scared expression on his face. A firetruck is behind the tree, with the ladder being extended to help the stuck cat. At the back, a yellow house is seen with a red roof. Many people dressed as firefighters, doctors, & paramedics danced on and beside the float. These costumes were later repurposed for the Teenage Mutant Ninja Turtles float. This float was retired after 2011. The cat still survives at the parade studio.

Guest Stars

Below, you will find a list of every performer/celebrity that has performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.

  • 2009 - Jay Sean; performed "Down"
  • 2010 - Michael Grimm; performed "Try a Little Tenderness"
  • 2011 - Ingrid Michaelson; performed "Blood Brothers"
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