Haribo (stylized as HARIBO) is a German confectionery company founded by Hans Riegel Sr. in 1920. The name “Haribo” is a syllabic abbreviation formed from Hans Riegel Bonn. The company is known for its gummi candies, including Goldbears, Happy Cherries, Twin Snakes, Berry Clouds, and Starmix.
The company's global headquarters are located in Grafschaft, Germany, while its U.S. headquarters are located in Rosemont, Illinois.
History with the Macy's Parade[]
Haribo made its Macy’s Thanksgiving Day Parade debut in 2024 with a balloon-float hybrid. The unit, “Candy Cosmos,” depicts Goldbear and friends going where no gummi has gone before—outer space—in search of out-of-this-world gummi candies. A shimmering rocket launches into the atmosphere as Haribo treats, including Twin Snakes, Frogs, Starmix, and Rainbow Worms, look on, seeking to capture the wonder and spirit of HARIBO. Joining the float is a balloon version of Goldbear himself waving to spectators.
To celebrate the brand’s Parade debut, a free digital storybook titled Goldbear Goes to the Parade was released online and will be available for viewing until November 30. The book tells the story of Goldbear’s journey from the Happy World of Haribo to New York City, meeting many sweet friends along the way. The book is available to view through the bio in HARIBO's various social media accounts through November 30.
Additionally, to mark the momentous occasion for the brand, HARIBO collaborated with IT’SUGAR with several in-store activations at its Times Square location, including displaying a replica of Goldbear's parade balloon in the front window display, free HARIBO treats passed out by Goldbear himself, and a read-along of Goldbear Goes to the Parade .[1]
The float and balloon combination is now set to return in the 2025 parade.
See also[]
- Haribo/Gallery
- Sour Patch Kids
- Brach's
References[]
- ↑ HARIBO. "HARIBO to Debut Unique Float and Balloon Element at 98th Macy's Thanksgiving Day Parade." PR Newswire. October 21, 2024.