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Horton the Elephant is a fictional character from the 1940 and 1954 Dr. Seuss books Horton Hatches the Egg, Horton Hears a Who!, and the television special and movie of the same name of the later book.  

History with the Macy's Parade

An Horton Balloon was created in 2008, to promote Blue Sky Studios' film adaption of Horton Hears A Who!, which was released in theaters earlier that year. He made subsequent appearances in 2009 and 2010, when he was retired.