How To Succeed in Business Without Really Trying is a 1961 musical by Frank Loesser and book by Abe Burrows, Jack Weinstock, and Willie Gilbert, based on Shepherd Mead's 1952 book of the same name. The story concerns young, ambitious J. Pierrepont Finch, who, with the help of the book How to Succeed in Business Without Really Trying, rises from window washer to chairman of the board of the World Wide Wicket Company.
The musical, starring Robert Morse and Rudy Vallée, opened at the 46th Street Theatre on Broadway in October 1961, running for 1,417 performances. The show won seven Tony Awards, the New York Drama Critics' Circle award, and the 1962 Pulitzer Prize for Drama. In 1967, a film based on the musical was released by United Artists, with Morse, Vallee, Sammy Smith, and Ruth Kobart re-creating their stage roles.
A 1995 revival was mounted at the same theatre as the original production (now named the Richard Rodgers Theatre). It ran for 548 performances and starred Matthew Broderick and Megan Mullally. A 50th-anniversary Broadway revival directed and choreographed by Rob Ashford and starring Daniel Radcliffe and John Larroquette opened on March 27th, 2011, at the Al Hirschfeld Theatre and ran for 473 performances.
History with the Macy's Parade[]
The musical first appeared at the 1995 Parade, where Matthew Broderick and the Cast performed "Brotherhood of Man".
The exact same performance would be reprised at the 2011 Parade with Harry Potter icon, Daniel Radcliffe in the main role.