Jell-O is a variety of gelatin desserts (fruit-flavored gels), puddings, and no-bake cream pies. The original Jell-O gelatin dessert (genericized as jello) is the signature of the brand. Jell-O is a registered trademark of Kraft Heinz and is based in Chicago, Illinois.

History with the Macy's Parade

Jell-O made its Macy's Thanksgiving Day Parade debut in 1997, celebrating the brand's 100th anniversary. The collaboration between Macy's and Jell-O would yield a brand-new falloon entitled "World of Wiggle". The falloon -- part balloon, part float -- was often referred to as the only Parade unit to "wiggle" its way down the Parade route. Made to resemble a wiggly and jiggly castle created with various Jell-O molds and flavors, the mouth-watering float was topped off with fruit, candy, marshmallows and many other sweet surprises.

The float was temporarily retired after the the 1997 Parade, but was eventually brought back in 1999 now under the name "Jello-O-Bration". The float made its final appearance in the 2000 Parade. Though the float's base was disposed of after its retirement, the cold-air Jell-O castle portion of the float currently sits dormant inside of the Macy's Float Warehouse.

Guest Stars

Listed below are the guest stars that have appeared/performed on the float, alongside the respective songs which they sang during the NBC Parade telecast.

  • 1997 - Mary Kate & Ashley Olsen, Children Around the World; performed "Give a Little Love"
  • 1999 - Kool and the Gang; performed "Celebration"
  • 2000 - Jo Dee Messina; performed "Dare to Dream"
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