History with the Macy's Parade
The company was represented by a float in the 2008 Macy's Parade titled "Shine On." The float features the moon going down, as the sun rises up to the promise of a new day, just in time for a Jimmy Dean-style breakfast. In the middle of the float, a platform is decorated with a miniature NYC skyline. This platform would raise up throughout the Parade route. On the sides of the floats, children dressed as sun rays sit in giant teacups and wave to the crowd. the sun from this float was recycled from the Oklahoma float and was given a refreshed coat of paint. After making three consecutive appearances, it was retired after the 2010 Parade, with the float escorts being reused as the Breakfast Clowns for multiple years.
Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.
- 2008 - Trace Adkins; sang "You're gonna Miss This"
- 2009 - Katharine McPhee; sang "Had it All"
- 2010 - Gloriana; sang "Wild at Heart"