Kinder Chocolate ("Kinder" is German for "children") is a confectionery product brand line of Italian confectionery multinational Ferrero SpA. Kinder was developed and produced at Ferrero Germany (Frankfurt) in 1967 for the German market. They are known for brands such as Kinder Joy, Kinder Surprise, and more.

History with the Macy's Parade

Kinder made their Macy's Thanksgiving Day Parade debut in 2018, as a means of promotion for the launch of Kinder Joy and other new Kinder products. Kinder commissioned the Macy's Parade Studio team to design and create a brand-new float, which would be dubbed the "Fantasy Chocolate Factory". The float's design is inspired by the magic and wonder of a carnival ride, allowing Parade spectator's imaginations to soar and puts them above the clouds in a whimsical steampunk factory high above the sky.

The chocolate-making process begins as the Ferris-like wheel feeds the fanciful chocolate machine, with egg-shaped gondolas that carry the cocoa bean sacks to their destination. Turning gears and chasing lights adorn the large wheel, providing additional movement, in addition to low smoke effects under the wheel that create a magical layer of sweet clouds.

On the side of the float, a choco-meter gauges the chocolate's intensity, as the process is finished when the chocolate hearts are delivered through a chute on the side of the float, right into the hands of children float escorts.

The float is currently scheduled to make an appearance at the re-imagined 2020 Macy's Parade.

Guest Stars

Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.

  • 2018 - Ashley Tisdale; performed "Voices In My Head"
  • 2019 - Ashanti; performed “Let it Snow”

*= Natasha Bedingfield was originally scheduled to appear on the float in 2019, but due to a last-minute family emergency, she was replaced with Ashanti.

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