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King's Hawaiian is a Torrance, California-based family-owned and operated bakery, known chiefly for its Hawaiian bread.

History with the Macy's Parade

Rising more than three stories high, the King’s Hawaiian float debuted in 2016 and showcases Hawaii’s natural landscapes – from its iconic waterfalls to its explosive volcanoes, famed beaches, and indigenous foliage. The floating marvel’s centerpiece showcases a working waterfall, emitting from the peak of a mountain that features sound and rising steam. Hawaii’s iconic sumptuous vegetation – from pineapples and coffee to sugar cane crops – take root and sprout on the sides of the mountain in a terraced farming formation and are also peppered lavishly above the entire float. The wondrous scene would not be complete without an explosive element, with an erupting volcano that serves as the stage for musical performers. The volcano erupts throughout the march in highly dramatic fashion, showering the crowds not with lava, but with the event’s signature multi-color confetti showers.

The float was retired after the 2018 Parade, and it is unknown if it will make another appearance.

Guest Stars

Below, you will find a list of every performer/celebrity that has performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.

  • 2016 - Fitz and the Tantrums, performed "HandClap"
  • 2017 - The GooGoo Dolls; performed "So Alive"
  • 2018 - Barenaked Ladies; performed "One Week"
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