The Kool-Aid Man is the primary mascot of Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic and anthropomorphic Tropical Punch Kool-Aid in a glass pitcher and marked with a smiley face on the glass pitcher. He is typically featured answering the call of children by smashing through walls and furnishings and then holding a pitcher filled with Kool-Aid drink while yelling his catchphrase, "Oh yeah!”.
History with the Macy's Parade
The Kool-Aid Man first became the "koolest balloonist" in the big apple in the 2010 Parade, taking the form of a balloonicle. The 34-foot tall pitcher of cherry sweetness featured the Kool-Aid Man in his then-most-recent design, sporting a yellow blazer, blue jeans, and riding on a yellow and green-colored skateboard as he waves to the crowd and is underneath a gray sphere. The balloonicle is said to be able to hold upwards of 11,000 gallons of Kool-Aid. It made six appearances in total, and was retired after the 2015 Parade.