The Kool-Aid Man is the primary mascot of Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic and anthropomorphic Tropical Punch Kool-Aid in a glass pitcher and marked with a smiley face on the glass pitcher. He is typically featured answering the call of children by smashing through walls and furnishings and then holding a pitcher filled with Kool-Aid drink while yelling his catchphrase, "Oh yeah!"
History with the Macy's Parade[]
The Kool-Aid Man first became the "koolest balloonist" in the big apple in the 2010 Parade, taking the form of a balloonicle. The 34-foot tall pitcher of cherry sweetness featured the Kool-Aid Man in his then-most-recent design, sporting a yellow blazer, blue jeans, and riding on a yellow and green-colored skateboard as he waves to the crowd and is underneath a gray sphere. The balloonicle is said to be able to hold upwards of 11,000 gallons of Kool-Aid.
During its parade debut, the balloon initially deflated, with fears of its removal spiking. However, it made its debut without any further issues. It made six appearances in total and was retired after the 2015 Parade.