The Kool-Aid Man is the primary mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic and anthropomorphic Tropical Punch Kool-Aid in a pitcher and marked with a smiley face on the glass pitcher. He is typically featured answering the call of children by smashing through walls and furnishings and then holding a pitcher filled with Kool-Aid drink while yelling his catchphrase, "Oh yeah!”.
History with the Macy's Parade
The Kool-Aid man first became the "koolest balloonist" in town in the 2010 Parade, taking the form of a balloonicle. The 34-foot tall pitcher of cherry sweetness featured the Kool-Aid Man in his then-most-recent design, sporting a yellow blazer, blue jeans, and riding on a yellow and green skateboard as he waves to the crowd. The balloonicle is said to be able to hold upwards of 11,000 gallons of Kool-Aid. The balloonicle. The balloonicle made six appearances in total, and was retired shortly after the 2015 Parade.
- In 2010, the Kool-Aid Man balloonicle tipped over mere minutes before his Parade step-off. The balloonicle eventually managed to re-inflate fully, but was left out for a while to ensure it was fully repaired. The balloonicle eventually re-joined the Parade behind the Horton the Elephant balloon.
- In 2011, the Kool-Aid Man was tipped over while he was being inflated at the Inflation Celebration.