Lego (stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. Some of their most famous brands include Ninjago, Lego City, Pirates, and Classic Space.
History with the Macy's Parade
The Tivoli Train
Lego's history with the Macy's Thanksgiving Day Parade dates back to the late 1960s. In 1967 Dagny Holm, the head of the model building department at the LEGO Group, was tasked with designing a LEGO train which would be used at the Tivoli Gardens in Copenhagen. The deadline was tight, but she quickly managed to create a beautiful LEGO model of a train. Dagny Holm's model was then scaled up and became the Tivoli Lego train. In November of that year, the train was packed up and sent to New York to promote Denmark. After the train's maiden appearance, it was shipped back to the Tivoli Gardens in Denmark.
Carousel of Imagination
In 2002, as part of their 70th-anniversary celebrations, LEGO debuted a brand-new float for the parade. The float was entitled "Carousel of Imagination", and drew inspiration from the imagination and creativity that Lego brought to millions of children worldwide. In the middle, a fantastical carousel revolves with not horses; but LEGO brick creations of a monkey, a fish, a crab, a seahorse, a robot and a construction vehicle, all while Pepper Roni from the LEGO Island video game franchise does tricks on a LEGO halfpipe. The float was retired after the 2004 Parade, and much like many other floats after their retirement, it was disposed of due to the limited space in the float warehouse.
Despite this, the Pepper Roni figure is still on display at the Macy's Parade Studio and the Robot figure still survives at the float warehouse as of this very day.
Over a decade after the company's last association with the Parade, the LEGO group once again collaborated with the Macy's Parade Studio team to create a brand-new float for the 2019 Parade. The end result would yield a three-story tall float, designed by life-long Lego fan, Joey Ammons, entitled "The Brick-Changer."
The float features The Brick-changer, a magical creature of gargantuan transformative proportions. Born from the mind of a child, she is part turkey, part dragon, and all LEGO creativity. Carving a path through a dull monochromatic cityscape, the Brick-changer channels her creativity to help kids on the float imagine a better world, and together they rebuild the brick-based landscape into a vibrant new metropolis full of endless possibilities. With the use of her imagination and advanced knowledge of brickcraft, the Brick-changer is able to breathe new life into the monochrome bricks, infusing them with color. Always ready to inspire the kid-builders, the Brick-changer's tail serves as a crane to help imaginations – and bricks – reach new heights and complete the colorful city skyline.
Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.
Carousel of Imagination
- 2002 - Michael Feinstein; sang "Pure Imagination"
- 2003 - Peter Cincotti; sang "My Favorite Things"
- 2004 - Ryan Cabrera; sang "True"
- 2019 - NCT 127; sang "Highway to Heaven"
- 2020 - Goo Goo Dolls