- Hess Corporation
- Hey Diddle Diddle
- Hi-Roller Skating Clowns
- Hi Hi Puffy AmiYumi
- Hickory Dickory Dock
- Highland High School Marching Highlanders
- Highland Park High School Marching Band
- Hillary Duff
- Hippopotamus
- History Channel
- Hobo Clown
- Hoda Kotb
- Hoedown Clowns
- Holiday Clock Tower
- Holiday Clowns
- Holiday Lanes Bowling League
- Holy Cross High School Tiger Marching Band
- Homestead High School Mighty Mustang Band and Color Guard
- Homewood Patriot Band
- Homewood Suites by Hilton
- Honey Nut Cheerios Bee
- Honey Nut Cheerios Bee/Gallery
- Honeymoon in Vegas
- Horace Horsecollar
- Horse & Dragon
- Horse And Rider (1929)
- Horton the Elephant
- Horton the Elephant/Gallery
- Hosts
- How To Succeed in Business Without Really Trying
- How to Dance in Ohio
- Howard University Showtime Marching Band
- Howdy Doody
- Howdy Doody/Gallery
- Huck Finn's Deserted Island
- Hugo the Football Hero
- Hugo the Football Hero/Gallery
- Hula Hoop Clowns
- Humming Bird
- Humpty Dumpty
- Humpty Dumpty/Gallery
- Hung Sheng Lion Dance Theatre
- Ice Age's Scrat and His Acorn
- Ice Age's Scrat and His Acorn/Gallery
- Ice Castles
- Ice Cream Cone (1945)
- Ice Cream Cone (1945)/Gallery
- Ice Cream Cone (1985)
- Ice Cream Cone (2019)
- Ice Cream Cone (2019)/Gallery
- Ice Stars
- Ice Stars/Gallery
- Idina Menzel
- Imogene Coca
- In the Heights
- India.Arie
- Indian
- Indian Hill High School Marching Band
- Indiana University of Pennsylvania Marching Band
- Indigenous Direction
- Inflatable Elephants
- Inflatable Images
- Ingrid Michaelson
- Inside the Macy's Thanksgiving Day Parade (1999)
- Into the Woods
- Irene Cara
- Island
- Izzy
- Izzy/Gallery
- J.U.M.P.
- Jabari Banks
- Jack & Jack
- Jack Cassidy
- Jack Dempsey
- Jack Palance
- Jack the Giant Killer
- Jackie Gleason
- Jacksonville State University Marching Southerners
- Jagged Little Pill
- James B. Sikking
- James Bowie Outdoor Performance Ensemble
- James Coco
- James Drury
- James F. Byrnes High School Rebel Regiment
- James Madison University Marching Royal Dukes
- James Taylor
- Jamestown High School Red Raider Marching Band
- Jane Krakowski
- Jane Morgan
- Janet L. Kavandi
- Janie Fricke
- Jax
- Jay North
- Jay Sean
- Jean McFaddin
- Jeannie C. Riley
- Jeeves
- Jeeves/Gallery
- Jeff Kinney
- Jeff Koons
- Jeff Koons/Gallery
- Jell-O
- Jenette McCurdy
- Jenison High School Marching Band
- Jennie-O
- Jennie-O/Gallery
- Jennifer Palmer
- Jerry Ospa
- Jerry Vale
- Jerry the Pig
- Jerry the Pig/Gallery
- Jersey Boys
- Jessica Chastain
- Jessica Long
- Jessica Moretti
- Jessica Simpson
- Jessie James Decker
- Jester Clowns
- Jett from Super Wings
- Jett from Super Wings/Gallery
- Jill Schulz
- Jillian Martin
- Jim Henson
- Jim Nabors
- Jimmie Allen
- Jimmy (musical)
- Jimmy Dean
- Jimmy Durante
- Jimmy Fallon and The Roots
- Jimmy Neutron
- Jimmy Neutron/Gallery
- JoJo's Circus
- JoJo's Circus/Gallery
- Jo Anne Worley
- Jo Morrow
- Joan Rivers
- Joba Chamberlain
- Joe E. Brown
- Joe E. Newsome High School Wolfpack Marching Band
- Joe E. Ross
- Joe Garagiola
- Joe Jinks
- Joe Witte
- Joel Godard
- Joel Naprstek
- Joey Lawrence
- Jogging Wheel Clowns
- John B. Alexander High School Mighty Bulldog Band
- John Grisak
- John James
- John Legend
- John Piper
- John Pizzarelli and The Swing Seven
- John Raitt
- John Ratzenberger
- John Schneider
- John Tesh
- Johnny Weir
- Johnny Whitaker
- Jolly Polly Pirate Ship
- Jolly Polly Pirate Ship/Gallery
- Jon Batiste
- Jon Bauman
- Jon Secada
- Jonah and the Whale
- Jonathan Groff
- Jonesboro High School Majestic Marching Cardinals
- Jordan Chiles
- Jordan Davis
- Jordan Fisher
- Jordin Sparks
- Joseph Ammons
- Josh Dela Cruz
- Joss Stone
- Juanes
- Judy Kaye
- Jules Munshin
- Julius
- Julius/Gallery
- KAWS
- KAWS/Gallery
- KFC
- KISS
- Kalahari Resorts and Conventions
- Kalahari Resorts and Conventions/Gallery
- Kalani High School Marching Band
- Kaleena Kiff
- Kanye West
- Karol G
- Katharine McPhee
- Kathleen Wright
- Katie Couric
- Katie Stam
- Kay Hanley
- Kay Hire
- Kaye Ballard
- Keith Carradine
- Keith Haring
- Keith Haring/Gallery
- Keith Hernandez
- Keke Palmer
- Kel Mitchell
- Keller High School Marching Band
- Kelly Rowland
- Kelsey Grammer
- Kemp Balloons, Inc.
- Kenan Thompson
- Kennesaw Mountain High School Marching Band
- Kenny G
- Kenton Ridge High School Marching Cougar Band
- Keri Hilson
- Kermit the Frog
- Kermit the Frog/Gallery
- Keystone Cops & Robbers
- Kickapoo High School Golden Arrow Marching Band
- Kilgore College Ranger Band
- Kilgore College Rangerettes
- Kim Fields
- Kim Petras
- Kimberly Montgomery
- Kinder
- King's Hawaiian
- Kings Firecrackers Jump Roping Team
- Kirk Franklin
- Kiss Me, Kate
- Kokomo High School Marching Wildkats
- Kool-Aid Man
- Kool-Aid Man/Gallery
- Kool & The Gang
- Krazy Glue
- Kristin Chenoweth
- Kylie Minogue
- LEGO
- LEGO/Gallery
- LL Cool J
- Lacy J. Dalton
- Lafayette High School "Pride of the Bluegrass" Marching Band
- Lafayette High School Mighty Lion Marching Band
- Lake Hamilton High School Marching Power Band of Arkansas
- Lake Howell High School Silver Regiment
- Lake Mary High School Marching Rams
- Lakota West High School Marching Firebirds
- Lang Lang
- Lap Dog
- Lara Jill Miller
- Large Group and Talent Rehearsals
- Largest Balloons in the Parade
- Larry Kert
- Lassiter High School Marching Trojan Band
- Laura Branigan
- Laura Duphiney
- Lauren Alaina
- Laverne & Shirley
- LeAnn Rimes
- Lea Michele
- Lea Thompson
- Lee Greenwood
- Lee High School Marching Generals
- Lee Mazzilli
- Legacy High School Lightning Marching Band
- Legally Blonde
- Leo
- Leo/Gallery
- Leon Bibb
- Leonard Frey
- Les Marshak
- Leslie Odom Jr.
- Leslie Uggams
- Let it Ride
- Lewis Cass Marching Kings and Guard
- Lexington High School Marching Band
- Li'l Abner
- Liberty High School Grenadier Band
- Lifehouse
- Lifetime
- Lincoln-Way Marching Band
- Linda Church
- Linda Ronstadt
- Lindt
- Linus the Lionhearted
- Linus the Lionhearted/Gallery
- Lionel Hampton
- List of Background Music Tracks
- List of Balloons that require the most helium
- List of Currently Existing Floats
- List of Lineup Changes
- List of Macy's Parade Misconceptions
- List of Refurbished Balloons
- List of Removed Balloons
- Little Bill
- Little Bill/Gallery
- Little Drummer Boy
- Little Golden Books
- Little Golden Books/Gallery
- Little Man-Big Man
- Little Miss Muffet
- Little Piggies That Went to the Market
- Little Red Riding Hood
- Little Shop of Horrors
- Live Oak High School Marching Band
- Lollipops
- Long Island Banjo Society
- Longest Running Balloons in the Parade
- Longest Running Balloons in the Parade with Multiple Designs
- Looney Tunes
- Lori Martin
- Lorne Greene
- Loryn Sotsky
- Lou Bega
- Lou Rawls
- Louis Kennel
- Louisiana Office of Tourism
- Louisiana Office of Tourism/Gallery
- Luca Padovan
- Lynda Lopez
- Lynn Anderson
- M&M's
- M&M's/Gallery
- Macy's
- Macy's-Egleston Christmas Parade
- Macy's 4th of July Fireworks
- Macy's Balloon-A-Thon
- Macy's BalloonFest 2019/Gallery
- Macy's Balloon Inflation Celebration
- Macy's Balloon Inflation Celebration Layouts
- Macy's Balloonfest
- Macy's Branded Entertainment
- Macy's Flower Show
- Macy's Great American Marching Band
- Macy's Herald Square
- Macy's Holiday Ambassador
- Macy's Holiday Parade
- Macy's Holiday Parade Unit History
- Macy's Holiday Parade at Universal Studios 2002 Lineup
- Macy's Holiday Parade at Universal Studios 2003 Lineup
- Macy's Holiday Parade at Universal Studios 2004 Lineup
- Macy's Holiday Parade at Universal Studios 2005 Lineup
- Macy's Holiday Parade at Universal Studios 2006 Lineup
- Macy's Holiday Parade at Universal Studios 2007 Lineup
- Macy's Holiday Parade at Universal Studios 2011 Lineup
- Macy's Holiday Parade at Universal Studios 2012 Lineup
- Macy's Holiday Parade at Universal Studios 2015 Lineup
- Macy's Holiday Parade at Universal Studios 2016 Lineup
- Macy's Holiday Windows
- Macy's Hollyday Band Clowns
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