The Louisiana Office of Tourism is the official tourism board for the state of Louisiana. The Office of Tourism's vision is to market and promote the brand of Feed Your Soul showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry and contributing to the economic impact of tourism in all 64 parishes. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade.
History with the Macy's Parade
The Louisiana Department of Tourism will make its debut in the 2021 Macy's Parade. bringing the spirit of the bayou to the streets of NYC with an all-new float. The float will mark the third time in Parade history that a float based on a state will appear in the lineup.
Titled "Celebration Gator" the 60-foot long float is Inspired by all facets of Louisiana's culture and thriving tourist appeal, featuring a colorful street view of Louisiana: a blend of the New Orleans French Quarter architecture with heavy influences of Spanish colonial rule and Creole fashion. In addition to celebrating the state's unique fusion of European, Caribbean, African, and Native American cultures, the float will include participants dressed in lavish baby gator costumes, as well as a team of stilt walkers, all done in an elaborate celebration of Louisiana traditions for millions of spectators
"When it comes to parading, there is one thing Louisiana knows how to do and that's throwing a party on wheels aboard the biggest float we can build," said Lt. Governor Billy Nungesser. "In celebrating our state's incredible lineup of music, food, and culture, we hope people from all over the country, and the world, will take part in visiting our lively state where every day is a celebration of life, and we treat you like family. Participating in a parade as historic as the Macy's Thanksgiving Day Parade is a real honor for the people of Louisiana."
The Celebration Gator float is set to make three consecutive appearances through the 2023 Macy's Parade; an investment that cost the state more than $1.375 million.
Listed below are the guest stars that have performed/appeared on the float, alongside the respective songs which they sang during the NBC telecast.
- 2021 - Jon Batiste, will sing "I NEED YOU"