Macy's Holiday Ambassador

Macy's Holiday Ambassador program was a promotional campaign run by Macy's during the holiday season. The campaign selected one character—generally a balloon character from Macy's Thanksgiving Day Parade—to be given official Holiday Ambassadorship, which includes a limited-edition plush that could be bought at Macy's stores nationwide with a purchase over a certain amount, a decorated window and cold-air inflatable atop a marquee at Macy's Herald Square, and in-store displays featuring the character. If the chosen character appears as a balloon in the Parade, they were generally positioned as either the lead, middle, or final giant balloon in the lineup. The program would start in 1987, and would be an annual tradition for Macy's until 2010, as the following year would not have a Holiday Ambassador. The program would return from 2014 to 2016, before being discontinued again. It would temporarily come back in 2018 and 2021, there has not been a new Holiday Ambassador since 2021.

Plush Toys

Snoopy (1987)

Snoopy & Woodstock (1988)

Max the Sheepdog (1989)

Paddington Bear (1990)

Babar (1991)

Goofy (1992)

Lamb Chop (1993)

Kermit the Frog (1994)

The Cat in the Hat (1995)

Bullwinkle (1996)

The Grinch (1997)

Rudolph the Red-Nosed Reindeer (1998)

Millennium Snoopy (1999)

Bandleader Mickey Mouse (2000)

Curious George (2001)

Kermit the Frog-tographer (2002)

Garfield (2003)

Grover (2004)

Scooby-Doo (2005)

Snoopy (2006)

Shrek with Donkey and Puss in Boots finger puppets (2007)

Horton (2008)

Sailor Mickey (2009)

Smurf with Papa Smurf and Smurfette Finger Puppets (2010)

SpongeBob SquarePants with Patrick and Plankton Finger Puppets (2014)

Snoopy with Belle Keychain (2015)

Sunny the Snowpal (2018)

Tiptoe (2021)

• 1987 = Snoopy
• 1988 = Snoopy
• 1989 = Max the Sheepdog
• 1990 = Paddington Bear
• 1991 = Babar the Elephant
• 1992 = Goofy
• 1993 = Lamb Chop
• 1994 = Kermit the Frog
• 1995 = The Cat in the Hat
• 1996 = Bullwinkle
• 1997 = The Grinch
• 1998 = Rudolph the Red-Nosed Reindeer
• 1999 = Millennium Snoopy
• 2000 = Bandleader Mickey Mouse
• 2001 = Curious George
• 2002 = Kermit the Frog
• 2003 = Garfield
• 2004 = Grover
• 2005 = Scooby-Doo
• 2006 = Snoopy
• 2007 = Shrek
• 2008 = Horton the Elephant
• 2009 = Sailor Mickey Mouse
• 2010 = Smurf
• 2014 = SpongeBob SquarePants
• 2015 = Snoopy
• 2016 = Trolls
• 2018 = Sunny the Snowpal
• 2021 = Tiptoe

Aflac Duck Plushies

The Aflac Duck gets more plushes than any other character, and they have been released since 2003. Most of them talk and say the duck's famous line "AFLAC!".

• 2003 = Reindeer Hat
• 2004 = Elf Costume
• 2005 = Winter Sledder
• 2006 = Santa Claus
• 2007 = Pajamas
• 2008 = Ski Jacket
• 2009 = Christmas Tree
• 2010 = Snowflake covered Scarf & Hat
• 2011 = Red & Black scarf and hat
• 2012 = Reindeer
• 2013 = Skier
• 2014 = Ice Skater
• 2015 = Elf Costume 2
• 2016 = Christmas Carol
• 2017 = Rudolph the Red-Nosed Reindeer