Macy's Thanksgiving Day Parade Returns To March Down The Streets Of NYC
Macy’s and the City of New York have announced the return of the world-famous Macy’s Thanksgiving Day Parade, set to march down the streets of New York City for its 95th annual holiday celebration. Following last year’s made for television celebration, the official kick-off to the holiday season will take to the streets of Manhattan on Thursday, November 25th beginning at 9:00 a.m. On Thanksgiving Day, the spectacle will once again delight New York City spectators and a national television audience with its signature mix of giant character helium balloons, fantastic floats, marching bands, performance groups, celebrities, clowns, and the one-and-only Santa Claus.
“Macy’s Thanksgiving Day Parade has been a New York City institution for more than nine decades, growing to become an icon of American pop culture as it annually marks the official start of the holiday season,” said Will Coss, Executive Producer of Macy’s Thanksgiving Day Parade. “For our 95th celebration, we are delighted to return this cherished holiday tradition closer to its original form as we march down the streets of New York City and into the homes of a nationwide audience.”
“We are thrilled to welcome back in its full form the Macy’s Thanksgiving Day Parade, a world-renowned celebration that ushers in the magic of being in New York City during the holiday season,” said New York City Mayor Bill de Blasio. “We applaud Macy’s work to creatively continue this beloved tradition last year and look forward to welcoming back Parade watchers to experience it safely, live and in person this November.”
To once again safely produce the annual Thanksgiving Day celebration, Macy’s partnered closely with the City and State of New York to create an event production plan that would ensure health and safety practices are aligned with current CDC guidelines, as well as local and state government protocols.
The health and well-being of participants and spectators continues to be Macy’s number one priority.
Following the most up-to-date health guidelines, the City of New York will manage public viewing locations and safety procedures along designated portions of the route with access details to be announced.
For its participants and staff, Macy’s will put in place several health and safety procedures across all areas of the production.
2021 Health & Safety procedures include, but are not limited to the following:
- All volunteer participants and staff will be vaccinated. Vaccine verification will be conducted at all back of house entry points. A few exceptions to this procedure may be made at the sole discretion of Macy’s and its medical consultant based on select extenuating circumstances. For those rare instances, Macy’s medical consultant will administer COVID-19 testing and clear the individual for Parade participation.
- All participants and staff regardless of vaccination status will wear face coverings and additional protective equipment, as warranted by their role. As appropriate, exceptions may include singers, dancers and musicians performing down the route or for the national broadcast.
- Macy’s will implement a reduction in the overall number of participants of between 10 to 20 percent (approximately 800 to 1,600 participants).
- Social distancing practices will be in place at all interior/exterior Parade operations including costuming areas, seating and participant check-in.
Following the successful live audience production of this year’s Macy’s 4th of July Fireworks and the safe production of last year’s Parade celebration, Macy’s along with its government agency and health partners will continue to monitor evolving health trends and will be ready to implement contingency plans should conditions warrant.
2021 Macy’s Parade initial production plan (subject to change):
- Marching band, cheer and specialty group performances originally slated for the 2020 Parade will take place this year live in New York City.
- Macy’s signature giant character balloons will once again be flown with 80-100 handlers, the flight management team and its anchor vehicle.
- The return of Macy’s Balloon Inflation event is currently under consideration. More information will be announced in November.
- Details on the exact public viewing locations including viewing maps, entry guidelines and restrictions will be announced in November. Spectators are encouraged to check macys.com/parade in advance of their travel to the Parade route.
The 95th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 25, 2021 from 9:00 a.m. to noon, in all time zones. For more information visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.
Fan Favorite, Grogu™, Joins The Parade!Funko, Inc, a leading pop culture consumer products company, together with Macy’s, Inc. (NYSE:M) and in collaboration with Lucasfilm, announced today that a Funko Pop! -inspired balloon featuring the character Grogu (known in pop culture as Baby Yoda), from the beloved Star Wars™ series The Mandalorian™ streaming on Disney+, will fly at this year’s Macy’s Thanksgiving Day Parade®.
Taking flight in the annual spectacle on Thursday, November 25, 2021, the Grogu-inspired balloon emulates the Funko Pop! version of the character. A limited-edition Macy’s Parade balloon-inspired product line will be available for sale only on Funko.com. Additionally, Macy’s will have select items from Funko available for purchase at Macy’s Herald Square this fall.
“The giant balloons in the Macy’s Thanksgiving Day Parade have always reflected the very best of pop culture and there is no better example of that than Grogu who has become an instant global sensation,” said Will Coss, Executive Producer, Macy’s Thanksgiving Day Parade. “We are thrilled to collaborate with Funko and Lucasfilm on this Funko Pop! version of the beloved character that is sure to delight legions of Star Wars galaxy fans.”
Taking shape in larger-than-life form, the Grogu-inspired balloon will measure 41-feet high, 29-feet long and 37-feet wide, as it flies down the streets of Manhattan in the Macy’s Thanksgiving Day Parade, adding pop culture magic for Funko and Star Wars fans and delighting millions of spectators in person and on television. On Thanksgiving Day, the newest addition will join a line-up filled with Macy’s signature mix of giant character helium balloons, fantastic floats, marching bands, performance groups, celebrities, clowns and the one-and-only Santa Claus.
“Funko is ecstatic to bring the Funko Pop! version of the character as a Grogu-themed balloon to the Macy’s Thanksgiving Day Parade,” said Brian Mariotti, Chief Executive Officer at Funko. “Connecting one of pop culture’s most recognizable characters from one of the biggest entertainment brands in the world with one of our nation’s most beloved holiday traditions is truly a moment in pop culture history that will be remembered by Funko fans and millions of other viewers.”
Funko also collaborated with Lucasfilm to develop an all-encompassing line of consumer products including:
- Funko Pop! bobbleheads
- Funko Deluxe Pop! Bobbleheads
- Funko Pop! Keychain
- Funko Hooded Sweatshirt (Kids & Adults)
- Funko T-Shirt (Kids & Adults)
“Grogu has become a global phenomenon, captivating fans of all ages with his charm, humor and loyalty, as seen in The Mandalorian on Disney+,” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “This fall, fans will be able to see Grogu reimagined in a size befitting his impact in the Star Wars galaxy and pop culture, as well as enjoy a new sampling of Grogu-inspired products in celebration of this momentous occasion.”
The Emmy Award-winning series The Mandalorian made its seismic world debut on Disney+ in November of 2019, and continued in Season 2 with the Mandalorian and the Child making their way through a dangerous galaxy in the tumultuous era after the collapse of the Galactic Empire. The series is created by showrunner Jon Favreau who also serves as executive producer along with Dave Filoni, Kathleen Kennedy, and Colin Wilson, with Karen Gilchrist and Carrie Beck as co-executive producers.
The 95th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 25, 2021 from 9:00 a.m. to noon in all time zones. For more information visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.
It Starts With A Spark! Macy's 4th of July Fireworks ReturnAmerica’s biggest Independence Day celebration is back, live from New York City as the 45th Annual Macy’s 4th of July Fireworks ignites the night. On Sunday, July 4th at approximately 9:25 p.m. EST, Macy’s commenced a jaw dropping pyrotechnic salute to American bravery and optimism in an incomparable barrage of color, light, shape and sound. This year’s Macy’s Fireworks show launched more than 65,000 shells and effects from five barges positioned on the East River centered in midtown, delighting New York City spectators and a nationwide television audience.
“As America commemorates Independence Day, we are thrilled to join the celebration with a spectacular Macy’s 4th of July Fireworks display honoring the heroic spirit of our nation,” said Will Coss, executive producer of Macy’s 4th of July Fireworks. “Live from New York City, five barges positioned on the East River will launch an epic celebration that will inspire a renewed sense of hope and optimism among our fellow New Yorkers and viewers nationwide.”
“The Summer of New York City is underway!” said New York City Mayor Bill de Blasio. “New Yorkers have worked hard to fight back COVID-19 and build a recovery for all of us. This summer, we can’t wait to reconnect with the iconic events that make our city great. These fireworks make us all proud to be New Yorkers and Americans, and I’m looking forward to a joyful and safe viewing this year.”
Macy’s 4th of July Fireworks first burst onto the New York City sky with a special U.S. bicentennial show in 1976. Since then, Macy’s Fireworks have grown in scale and artistry as they burst to life over many of New York City’s waterways and neighborhoods. The 45th edition of Macy’s Fireworks is conceived, designed and produced by Macy’s with Pyro Spectaculars by Souza. Designed to ignite in synchronization to a patriotic musical score, the 25-minute display featured a host of shells and effects in dozens of colors and shapes including eclipsing fans, triple linking rainbows, blue jellyfish with crackling tentacles and red, white and blue waterfalls, creating dramatic effects a mile across the river and from 1,000 feet in the air to the water’s edge.
A Hero’s Journey, The Musical Score
The musical score is the basis for the fireworks choreography and this year it salutes the hero within – the spirit of optimism and bravery of the American people. Patriotic classics such as “The Star-Spangled Banner” and “America the Beautiful,” featuring guest performances from The United States Army Field Band & Soldiers’ Chorus, mix with original instrumentals and a soaring rendition of “Lift Every Voice and Sing” by Broadway Inspirational Voices; creating a moving musical showcase for the pyro in the sky.
The score for Macy’s Fireworks also featured music superstar Tori Kelly singing a powerful rendition of Rodgers and Hammerstein’s classic “You’ll Never Walk Alone” from the musical Carousel. This tribute to everyday heroes was the heart of this year’s Macy’s Fireworks and served as the musical accompaniment to the signature Macy’s Golden Mile moment of the spectacle, where thousands of golden-hued shells create a dramatic cascade effect 1,000-feet in the air and more than a mile wide across the East River.
The Best Views
On July 4th, Macy’s Fireworks were viewed from the comforts of home and any area with an unobstructed view of the sky above the East River in Midtown. Public viewing locations were set up and managed by the NYPD. Viewing was available for verified fully vaccinated spectators on elevated portions of the FDR Drive in Manhattan with entry points at East 23rd, East 34th and East 42nd Streets. ADA/Special Needs public viewing for verified fully vaccinated spectators was accessible at the East 34th Street entry point. Public viewing for non-vaccinated spectators will be available along portions of the Queens, Brooklyn, and Manhattan waterfronts. As health and safety regulations evolve, these changes may impact the City’s public viewing plan, so spectators are encouraged to check macys.com/fireworks for the most up-to-date viewing information including entry details, health and safety protocols and marine viewing.
A National Television Spectacle
Spectators from coast-to-coast also had a front row view of the pyro in the sky by tuning to NBC’s national broadcast of Macy’s 4th of July Fireworks Spectacular (8-10 p.m. ET/PT, 7-9 p.m. CT/MT, check local listings). The nation's No. 1 Independence Day special also featured performances from some of music’s brightest stars including Black Pumas, Coldplay, OneRepublic, Reba McEntire, The Jonas Brothers, Marshmello and Blake Shelton.
Giving Back – Macy’s Salutes Those Who Serve
No Independence Day celebration would be complete without a special tribute to members of the U.S. Armed Forces who work tirelessly to defend and protect our freedoms. In addition to the patriotic tributes during the Macy’s Fireworks display, once again this year, Macy’s and its customers nationwide came together for a charitable giving program to support active duty military, veterans and military families. During “Macy’s Salutes Those Who Serve” campaign, which kicked off Thursday, July 1 and ran through Saturday, July 31, Macy’s shoppers were invited to round up their in-store purchases to the nearest dollar (up to $.99) and donate the change, or donate online to support Blue Star Families and Bunker Labs. One hundred percent of these donations benefit both charities evenly. For Blue Star Families, the campaign supports programs like its Racial Equity Initiative, which deploys a community-based model to improve the service experience for military families of color through complimentary events, programs and resources. For Bunker Labs, the campaign supports its Entrepreneurship Workshop series, which helps veterans from underrepresented populations, including Black, female, Latinx & Asian American communities, launch and grow their businesses. Since 2013, Macy’s has helped raised more than $13 million for America’s veterans and military families.
Macy’s glittering spectacle is made possible in part by Cracker Barrel Old Country Store, GoBowling, Green Giant, Jennie-O, New York Life, Ram Trucks, and is presented in partnership with the City of New York. Spectators in New York City are encouraged to enjoy the full Macy’s Fireworks experience by tuning in to radio station 1010 WINS (via 1010 WINS-AM, or 1010 WINS on the AUDACY mobile app) to hear the musical score to which the show is choreographed.
Macy's Flower Show Presents A Floral Celebration of FortitudeThis Spring, dazzling blooms and stunning floral landscapes take root as the Macy’s Flower Show brings a floral celebration of fortitude to Macy’s flagship store at Herald Square in New York. From Sun., May 2 through Sun., May 16, 2021, Give. Love. Bloom. enchanted floral aficionados as they explored over-the-top gardens both inside the flagship’s main floor, balcony level and famed windows and this year for the first time-ever with a special presentation at Herald Square Park. With the spirit of renewal and new days of hope on the horizon, Macy’s annual celebration was reimagined to safely bring the magic of spring to life for guests in and around the world-famous store.
“The 2021 Macy’s Flower Show will feature magnificently landscaped gardens inspired by the feeling of hope for a brighter year ahead,” said Rick Pomer, creative director, Macy’s Flower Show. “Give. Love. Bloom. will awe spectators, kicking off the spring season with an immersive, floral spectacular that will delight the senses. We’re looking forward to welcoming visitors and pedestrians to our magical floral oasis where the resilient spirit of the city will be in full bloom.”
The iconic spring kickoff has enchanted generations of floral fans with whimsically themed gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show offers visitors a unique opportunity to enjoy these florals blooming in unison, despite their distinct climatic DNA. Taking root in unexpected settings, the florals bloom on store countertops, in display windows and specially designed architecture including grand bridges, columns, and topiaries. The 2021 Macy’s Flower Show was staged in distinct fashion with socially distanced displays and several dazzling hanging elements.
For the first time-ever, guests had the opportunity to explore a special extension of the show at Herald Square Park. Macy’s in collaboration with the 34th Street Partnership created this special outdoor oasis helping the neighborhood celebrate the spring season. Lush arches and planters brimming with bright hues will decorate the midtown park. Simultaneously, the world-famous Broadway window displays at Macy’s Herald Square blossomed with hope and love, packed with pretty petals in cool tones of purple, green and blue accentuated with a warm palate of pink, red and yellow.
Fashion Institute of Technology
As part of a special initiative designed to give up-and-coming fashion design students the opportunity to showcase their remarkable work, Macy’s has partnered with one of the nation’s top design schools, Fashion Institute of Technology, to feature the unique designs of select students inspired by the Flower Show’s theme. The awarded student designers are Bryan Barrientos, Yawen Chen, Fatima Eroglu, Juan Kwon, Eunjung Lee, Jonona Mukhtarova and Vicky Zhang. Against a backdrop of vibrant purple and pink flora, the floral themed fashions will be displayed throughout the duration of the spectacle at Macy’s Herald Square.
Designer Spotlight Series
Additionally, this year’s Macy’s Flower Show will feature a Designer Spotlight Series, highlighting local New York City floral designers. Every three days a creative wunderkind will showcase a show-stopping bouquet on the mezzanine of Macy’s Herald Square during the two-week run of the show. Designers featured include Petals by Dani, Polycarp Flowers, Flower Bodega, Brooklyn Blooms Floral Boutique and Park Delicatessen.
Flower Show Gives Back
Giving back to the community is a core value at Macy’s. Through this year’s Flower Show, Macy’s created a positive impact with the Mural Project – inviting local artists to participate in creating a floral inspired art piece for the show. Additionally, following the Flower Show, Macy’s donated select floral materials to local New York City partners, Grand Street Settlement and Henry Street Settlement to beautify their surroundings. Both organizations provide helpful services and programs to the New York City community.
Free to the public, Macy’s Flower Show was open during regular store hours. Macy’s floral spectacular extends special thanks to its partners Kalahari Resorts and Conventions, Lifetime and Sinclair Oil Corporation.
For additional information about the 2021 Give. Love. Bloom. Macy’s Flower Show including a virtual behind the scenes tour, bouquet designing videos and more visit www.macys.com/flowershow.
An Insider's Look
Macy's wanted to give you a peek behind the curtain and show you exactly what goes into putting on the annual Macy's Thanksgiving Day Parade. (Hint: it takes a whole year!). Learn the ins and outs of the Macy's Parade Studio located in Moonachie, New Jersey, and meet the people who bring the event to life!
The Road to 34th Street
Get an inside look from Macy's Thanksgiving Day Parade Executive Producer, Susan Tercero, who explains how the balloon concepts go from sketch to 3D models, how the floats are engineered to travel to the Parade route and so much more. Plus, there’s tons of glitter! Check out Macy's video series to see what goes on behind the scenes.
The Macy's Parade Studio team shows how they incorporate science, technology, engineering, art & math concepts to create a magical experience for millions to enjoy!
The Balloon Team that creates the larger-than-life character balloons for the Macy's Parade shows you there is more than one way to inflate a balloon! At the amazing Macy’s Parade Studio, Matt, Brian and Tina demonstrate fun inflation experiments that you can do at home.
Learn how to build fabulous floats, like the ones in the Macy's Parade, with materials you have at home! In the amazing Carpentry Area of the spectacular Macy’s Parade Studio, experts Lenny and Brett show you how to get your float moving and create anything you can imagine.
Artists Joey and Lauryn have really fun jobs, they design the larger-than-life balloons in the Macy's Parade! In the remarkable Design Department at the incredible Macy’s Parade Studio, they will teach you the fundamentals you need to design your own gigantic balloon.
Macy's Parade Gives
Since the very first Macy’s Thanksgiving Day Parade in 1924, it has always been a way for employees and Macy’s to give back to the community. Over the years, Macy’s has continued to create new opportunities for the Parade to give even more back.