Marvel Comics is the brand name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc. and Marvel Comics Group, a publisher of American comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.
History with the Macy's Parade
The Marvel Comics float debuted in the 1987 Parade, alongside the recent Spider-Man balloon. The float depicted many towers and buildings, with a bunch of the popular Marvel Superheroes scattered around it, alongside the main performer, with the Spidey balloon right behind it. This float would make two more appearances, and was retired after the 1989 Parade.