My Princess Academy is a website and same-named attendant virtual princess world that empowers girls to be a “new kind of Princess” by teaching the “4 Pillars” of being a real princess: generosity, intelligence, beauty, and confidence. Created for girls ages three to seven, My Princess Academy lets girls create their own princess avatar, princess room, and play games and activities. The brand also teaches girls how to become their own kind of princesses, their best selves, defined not only by physical beauty but by inner beauty.

History with the Macy's Parade

My Princess Academy was a participant in the 2008 Macy's Thanksgiving Day Parade with a new castle float titled "Castle of Dreams". The Castle of Dreams float was embellished with the four guiding pillars of real Princesses and includes a vivid depiction of the enchanted castle. The castle features four turrets of sparkling pink and royal purple with waving bright flags rising high above the float which is covered by over 230,000 flecks of glitter. This float was retired after the 2010 Parade and is unlikely to ever return, as the site shut down after 2016.

Guest Stars

Below, you will find a list of every performer/celebrity that has performed/appeared on the float.

  • 2008 - The Clique Girlz; performed "Get Up & Go"
  • 2009 - Cyndi Lauper; performed "Set your Heart"
  • 2010 - Keri Hilson; performed "Pretty Girl Rock"
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