New York Life Insurance Company (NYLIC) is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States and is ranked #69 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. NYLIC has about $570 billion in total assets under management and more than $25 billion in surplus and AVR. In 2007, NYLIC achieved the best possible ratings by the four independent rating companies (Standard & Poor's, AM Best, Moody's and Fitch). Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds
History in The Macy's Parade
New York Life made its Macy's Thanksgiving Day Parade debut in 2019, to help celebrate its upcoming 175th anniversary in 2020 with a brand-new float, titled "Toy House of Marvelous Milestones". The float is constructed out of various household objects, and presents all the wonderful milestones in life, such as graduation, marriage, a first child, retirement and Thanksgiving dinner, through the eyes of paper doll inhabitants. Above the float's performance stage, a gold turret stands at nearly three stories above the ground, a tribute to the gold peak at the top of New York Life’s Home Office, a National Historic Landmark located at 51 Madison Avenue in Manhattan, which has been a beacon in the New York City skyline for more than 90 years.
In commemoration of the company's 175th anniversary in 2020, the house's address was 175 and the car's license plate read "Happy 175th". The scene depicting a Thanksgiving dinner was also replaced by a birthday party scene, complete with a birthday cake and party hats.
The New York Life float is scheduled to make appearances through the 2021 Macy's Parade.
Listed below are the guest stars that have appeared/performed on the float, alongside the respective songs which they sang during the NBC Parade telecast.
- 2019 - Kelly Rowland; sang "Love You More at Christmas Time"
- 2020 - Darlene Love; sang "A Marshmallow World"*
*Broadway actor Leslie Odom, Jr was initially chosen to appear on the New York Life float, however he was removed from the line of march, and replaced by Darlene Love shortly thereafter.