Olay, is an American skin care brand owned by Procter and Gamble. Founded in 1952 by Graham Wulff, the company is said to be powered by the philosophy to maintain a deep understanding of women’s changing needs and offer products backed by superior science that fit those needs. The brand is used by over 80 million woman worldwide, across five continents. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
History with the Macy's Parade[]
Olay made its Macy's Thanksgiving Day Parade debut in the reimagined 2020 Parade, with a float entitled "Her Future Is STEM-Sational". The float debuted as part of Olay's #SolveTheSTEMGap initiative. The campaign, launched in September 2020, is Olay's 10-year commitment to double the number of women in STEM, and triple the number of multicultural women in STEM.
Commenting on the float's debut, Executive Producer Susan Tercero said “We are thrilled to welcome Olay to the magical roster of this year’s Thanksgiving celebration. This out of this world float will entertain millions of spectators nationwide as it inspires, educates and empowers a new generation to follow in these important STEM fields.”
The "Her Future Is Stem-Sational" float showcases Olay's commitment to bridge the gapwith a beautiful woman as the star of its float, clad in a space-themed bomber jacket. The float also features visual representations of the core STEM fields of science, technology, engineering, and math. A double helix skates around the perimeter of a female astronaut’s galactic float, where a helmet is positioned as a nod to Olay’s #MakeSpaceForWomen campaign from the Super Bowl LIV. A robotic arm acknowledges engineering. Mathematical symbols and computer codes climb across one half of the float, and technology is represented by the circuit tree found next to the astronaut. The twinkling lights and symbolic Olay jar tie together the inspiring float.
Guest Stars[]
Listed below are the guest stars that have performed/appeared on the Olay float, alongside the respective songs which they sang during the NBC Telecast.
- 2020 - Karol G, sang "Ay, DiOs Mío" and "Tusa"
- 2021 - aespa, sang "Savage"
- 2022 - Betty Who, sang "Blow Out My Candle" with performance by Boss Dancers