Macy's Thanksgiving Day Parade Wiki
Macy's Thanksgiving Day Parade Wiki

Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's property in Fairfield, Connecticut, which in turn was named for the pepperidge tree, Nyssa sylvatica. A subsidiary of the Campbell Soup Company, it is based in Norwalk, Connecticut.

History with the Macy's Parade

In 2012, Pepperidge Farms partnered with Macy's to produce a new float for that year's Macy's Thanksgiving Day Parade.

Based on the company's best-known product, Goldfish, the float, undergoing the name, "Goldfish on Parade". The inspiring Goldfish characters have a grand idea for this Thanksgiving holiday. Finn and his friends Gilbert, Brooke, and Xtreme have decided to have a parade. Inspired by Macy’s great American tradition, they’ve gathered up some books and toys to create a whimsical Thanksgiving Day procession. Finn leads the way in a dapper top hat and shades as the parade’s grand marshal. Xtreme uses pencils to “stilt walk” down the route while Brooke drives the wind-up car which tows Gilbert on his float made of buttons, caps and a whistle. The march comes to life as it seemingly jumps out of a New York City pop-up book. The Goldfish characters’ vision of the Macy’s Parade wouldn’t be complete without a balloon, and so Finn & Friends have transformed a classic toy balloon with the help of some straws and chess pieces that double as balloon handlers. Like many floats, it made three appearances and was retired shortly after the 2014 Parade. The float was disposed off shortly after, and its escort costumes would be recycled into the escort costumes used on the Sour Patch Kids float.

Guest Stars

Below, you will find a list of every performer/celebrity that has performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.

  • 2012 - Jennette McCurdy; sang "That's What Christmas Means To Me"
  • 2013 - Fifth Harmony; sang "Better Together"
  • 2014 - Lucy Hale; sang "Lie A Little Better"


  • Originally, concepts of the balloon perched atop the float varied from a smiling heart to a dog, until they finally settled on a goldfish-shaped balloon.