Peter Rabbit is a fictional animal character in various children's stories by Beatrix Potter. He first appeared in The Tale of Peter Rabbit in 1902 and subsequently in five more books between 1904 and 1912. Spinoff merchandise includes dishes, wallpaper, and dolls. He appears as a character in several adaptations.

History with the Macy's Parade

Peter Rabbit and Friends (1971)

To promote the 1971 movie "Tales of Beatrix Potter", as well as his 70th anniversary, a Peter Rabbit float was created for the 1971 Macy’s Parade. The float featured a giant tree, with figures of Peter and his friends scattered around the float. This float only appeared in the 1971 Parade, and was disposed of sometime later.

Peter Rabbit (1996)

Peter Rabbit's balloon counterpart debuted in the Macy's Thanksgiving Day Parade in 1996, to help promote his 95th birthday, which was coming up the next year. This balloon featured Peter munching on a carrot, with his trusty handkerchief close by, alongside his signature slippers. In 1997, he was used to promote the brand-new "World of Peter Rabbit Exhibit" at the Liberty Science Center in New Jersey, which would open the following January. This balloon was retired shortly after the 1998 Parade. With Peter Rabbit's lack of popularity and the mixed reception of his 2018 motion picture, he is unlikely to ever return.

As a Walk-around

Peter Rabbit first appeared in the 1989 Parade, not as a balloon but as a walk-around mascot it lasted until the balloon's debut in 1996, He was also on the Toon Balloon-Abration float in the 2001 Parade along with walk-around versions of Kermit the FrogSnoopy on Skates and Sonic the Hedgehog, and other characters whose balloons in the Parade had been retired.


  • In 1997, Peter was stuck on a lamppost, almost getting his right ear popped, but he was freed, but on the end of the route, he went towards another lamppost that almost popped his head but it was freed.


Gallery: Peter Rabbit

Community content is available under CC-BY-SA unless otherwise noted.