POP MART is a toy company based in Beijing known for selling collectable toys and figures in blind boxes. The first store opened in 2010, and has expanded to an online business that accounts for nearly half of its sales and several stores in North America. Their products are often tied to a collaboration with an artist or brand, such as Harry Potter, DC Comics, Disney, Marvel, and SpongeBob SquarePants. Their most popular product is Labubu, which are blind box plush monsters released in limited quantities. The Labubus have become a global phenomenon with known celebrities like Rihanna, Cher, Blackpink, Dua Lipa, Lizzo, and Madonna endorsing the products and new releases netting overwhelming demand on their website.
History with the Macy's Parade[]
POP MART made its debut in the 2025 Macy's Thanksgiving Day Parade, celebrating its 15th anniversary with a new float. Titled "Friends-giving in POP CITY," the float takes spectators to the whimsical world of POP CITY, where the mischievous Labubu and Mokoko—in the form of 16-foot tall "fuzzy" inflatable sculptures—work tirelessly to turn their home into a brightly-wrapped present for their new friends. Also on the float are other popular POP MART figures including SkullPanda, Peach Riot, Dimoo, Molly, and Duckoo.