Quik Bunny is a cartoon anthropomorphic rabbit who stands as the mascot for Nestle's brand of drink powders, entitled Nesquik. The Quik Bunny first appeared on the cans of the strawberry flavor when it was introduced. Later, an animated bunny wearing a large red "Q" on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot. He debuted in 1973. The character is voiced by Barry Gordon.

In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. The artist who made the redesign of the Bunny for its global implantation in the '90s was the cartoonist Ramon Maria Casanyes. In France, Italy, and Canada, he is known as "Quicky the Nesquik Bunny". In Spain, there was no mascot prior to the introduction of Quicky in 1990/1991.

The Nesquik Bunny is also featured on the packaging and advertisements for other Nesquik products.

History with the Macy's Parade

The Quik Bunny made his Macy's Thanksgiving Day Parade debut in 1987, appearing as a walk-around character traveling on foot to 34th Street.

In 1988, marching to the beat of his own drum, the Quik Bunny balloon its Macy's Thanksgiving Day Parade debut as part of the chocolate-loving bunny's 40th anniversary. The balloon showcases the Quik Bunny sporting a bandleader uniform, (his hat is 18-foot high), playing the bass drum he brought with him, which measures 10' by 14'. The pudgy rabbit measured in at 68 feet tall and 34 feet wide, and weighed in at 520 pounds.

Throughout the many appearances of the Quik Bunny balloon, it has encountered several obstacles and defects that have caused the balloon to be damaged. During the balloon's premiere in 1988, it was pushed into a tree moments before starting the Parade, resulting in its foot losing a small amount of helium. The first major incident involving the balloon took place in 1991, when a gust of wind sent the balloon towards a lamppost, tearing open his left hand, and attached drumstick, open in the process. In 1993, the balloon's right arm suffered a minor puncture in addition to a deflated tail. The following year in 1994, high winds caused the Quik Bunny's left ear to be torn open by an unknown obstacle but the balloon made it.

In 1997, his start was delayed due to the winds, and he was moved to the Barney balloon's planned position. While struggling to turn from 77th Street onto Central Park West, his right ear was punctured by a tree and quickly deflated. The balloon faced more trouble once it arrived at Times Square, where his ear and hat were torn completely open, revealing the inside of the balloon. The balloon eventually limped away at 36th Street, mere minutes before his NBC telecast appearance.

In 1998, before the parade began, the balloon went out of control due to the low amount of handlers, causing him to be removed as a precautionary measure, despite being not damaged. After he was removed, his handlers would instead help out to handle Eben Bear.

The Quik Bunny balloon was able to reach Herald Square for the final time in 1999, noticeably deflated due to the lines of the work tractor, a feature that was made mandatory after various incidents in 1997. After this appearance, the Quik Bunny balloon was permanently retired from the Parade and has yet to make another appearance.

See also


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