Red "Believe" Stars are novelty balloons in the Macy's Thanksgiving Day Parade.
History with the Macy's Parade
As part of Macy's then-newly-introduced Believe campaign, a set of Red Believe Stars made their first Parade appearance in 2009, rounding out the Parade lineup alongside the brand-new Santa's Sleigh float and joining the Green "Believe" Star. These balloons served as the successors of the previous year's Red Macy's Star balloons, and the design was the basic Macy's star-shaped balloon, with the signature "Believe" logo sprawled across the front and back.
In 2013, the lower points of the two stars received major paint damage after scrapping on the pavement due to the high winds. They were repainted and fixed afterwards for their final flight in 2014, making a total of five appearances.
In 2015, a set of brand-new Believe Stars debuted, alongside new Yellow Macy's Stars, with an all-new, refreshed design. The stars were given updated text, alongside more vibrant colors and more rounded edges. These balloons were briefly retired after the 2016 Parade and were replaced by the Gold Macy's Starflakes in 2017.
A year later, they were re-instated to the line of march, taking back their original position and once again harking Santa Claus down the Parade route. However, mere minutes before their appearance on the NBC telecast, one of the Red Stars came into contact with the large, gold, multi-pointed decoration atop Santa's Sleigh. The balloon deflated remarkably quickly, and floated down into its handlers, who caught it with raised hands and dumbstruck faces.
Only one of the Red Stars would appear before NBC's cameras; in a rare instance, Santa's Sleigh was accompanied by one, not two, Red Stars. As the Parade resumed, a female balloon handler on the surviving Red Star called out to the handlers on the other Red Star: "You had a good run!"
The deflated Red Star was given extensive repairs following the 2018 Parade, as both balloons would return to the line of march once again for the 2019 Parade, and still make appearances to this day.