Scoobert Doobert "Scooby Dooby-Doo" Doo is the eponymous character and protagonist of the animated television franchise of the same name created in 1969 by the American animation company Hanna-Barbera. He is a male Great Dane and lifelong companion of amateur detective Shaggy Rogers, with whom he shares many personality traits. He features a mix of both canine and human behaviors (reminiscent of other funny animals in Hanna-Barbera's series), and is treated by his friends more or less as an equal. He speaks in a slurred, dog-like voice. His catchphrase is "Scooby-Dooby-Doo!"

History with the Macy's Parade

Long before the Great Dane took a flight down Broadway, Scooby-Doo appeared as a walk-around character in 1983 and 1984, riding upon Hanna-Barbera's float. In 1984, respectively, the float was decorated especially for Scooby's 15th anniversary, carrying an over-sized birthday cake at the front. After this appearance, the float and Scooby-Doo walk-around costume were retired.

After no association with the Parade in over 20 years, Warner Bros. Consumer Products would sponsor a giant helium balloon of Scooby-Doo, which was scheduled to debut in the 2005 Parade, to promote the direct-to-video film, Where's My Mummy?. He would later make two more consecutive appearances in 2006 and 2007, promoting the television series Shaggy & Scooby-Doo Get A Clue!. The balloon was retired after his 2007 appearance and hasn't been seen since. The balloon would later be represented in 2011 by a walk-around Scooby-Doo costume, riding aboard the Hats Off To Our Heritage float.

The same year of his debut, he was also named Macy's Holiday Ambassador of 2005, and as such, was chosen to lead the Parade. In honor of this, a cold-air inflatable was perched upon a 34th Street marquee, with a special plush of Scooby being sold at select Macy's stores for a limited time. The cold-air inflatable was also used in the now-defunct Balloonopolis at Universal Orlando Resort from 2005 until 2007.

The Scooby-Doo franchise was also represented in the Macy's Holiday Parade with Shaggy Rogers and Scoobs riding in the Mystery Machine from the early 2000s until the rebranding of the Parade in 2016. The franchise has yet to appear in any form of Parade again.


  • In 2007, part of his muzzle became partially deflated by the time the balloon reached Times Square for unknown reasons.


Gallery: Scooby-Doo

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