Scooby-Doo is a fictional animated cartoon character who has appeared in various television series since 1969. His original show, Scooby-Doo, Where Are You!, was created for Hanna-Barbera Productions by writers Joe Ruby and Ken Spears, and aired in 1969 and 1970. Scooby-Doo is portrayed as a talking brown Great Dane ― sidekick to teenagers Fred Jones, Daphne Blake, Velma Dinkley, and Shaggy Rogers ― who aids them in solving mysteries involving supposedly supernatural creatures through numerous antics and missteps.

Scooby-Doo appeared in the Macy's Thanksgiving Day Parade as a balloon starting in 2005, particularly promoting the direct-to-video film Where's My Mummy in his first year, and the show Shaggy & Scooby-Doo Get a Clue! in his other in 2006 and 2007, when he was retired. He also appeared as a walk-around character in 2011 on the Hats Off To Our Heritage float, alongside many other retired balloon characters.