Sergio Valente is an American clothing brand best known for juniors' and women's designer jeans and stretch- denim fabrics. It is currently owned by the privately held Seattle Pacific Industries Inc. of Kent, Washington, which additionally owns the Reunion and Saltaire menswear brands and the Unionbay teen-clothing brand.
The brand dates to 1975, but its supposed original designer - 'Sergio Valente' - is fictitious. Mr. Valente, in fact, never existed. The actual creator of the Sergio Valente brand jeans, was Englishtown Sportswear Ltd., a New York City-based company formed by William Hsu, Martin Heinfling, Brian Leung, Tony Lau, Eli Kaplan, and Leo Zelkin. Kaplan was bought out around the early-to-mid 1980's, and Zelkin and Heinfling left the company by 1992, the latter a prominent Broadway producer at that point. The remaining shareholders, Leung and Lau, merged Englishtown into Seattle Pacific Industries, which relaunched Sergio Valente sometime thereafter.
Sergio Valente has fashion showrooms in New York and Los Angeles. Its jeans are sold in the United States, the United Kingdom, and Japan.
History with the Macy's Parade[]
In 1981, the Company teamed with Macy's studio to create a Winter Themed Float in the 1981 Parade titled "Frozen Woodland". The float featured a giant tree covered in snow and a bridge where the choruses/choir's stand at. It was retired after the 1983 Parade, making a total of three appearances.
Guest Stars[]
Below, you will find a list of every performer/celebrity that has performed/appeared on the float.
- 1981 - The New York Mission Society Minisink Chorus
- 1982 - The United States Coast Guard Academy
- 1983 - The Boys Choir of Harlem; performed "White Christmas"