Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was launched in 1983 by Unilever. The product is available in sheets or liquid (in concentrate and non-concentrate forms).

Since 1983, the Snuggle bear has been the mascot for the Snuggle line of fabric softeners. The puppet was created by Muppet builder Kermit Love. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz stated that he was the voice of Snuggle at that time. As of late 2009, the bear is voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.

History with the Macy's Parade

In the late 80's, Macy's partnered with the Lever Brothers Company to help create a brand-new Snuggle Bear balloon, which would debut in 1987. He measured in at 58 feet tall, 32 feet wide, and gobbled up 10,500 cubic feet of helium to help him float down the Parade route. He was featured in a small segment in the 1987 NBC Parade telecast, where it showcased him during his first test flight. He made subsequent appearances until 1994, and he was refurbished into Eben Bear, a classic Jordan Marsh creation, the following year.

In addition to appearing in the main Parade, he was moved to Disney's MGM Studios in December of 1992 to help celebrate Macy's New York Christmas, a Christmas event where many Macy's parade balloons were perched upon the Streets of America. After this event, he was shipped back to Macy's Studio. He also appeared as a walk-around character with a number of characters upon the Toon Balloon-Abration float in 2001.


  • Snuggle was mostly used as the last character balloon for half of its appearances due to its Christmas nature. However, in 1989 (if you don't count Snoopy's deflation), 1991 and 1994, it was the second-to-last balloon while in 1988, it was the third-to-last balloon.
  • Snuggle was one of the fifth commercial characters to appear in the Parade, with the other being Ronald McDonald, who coincidentally made his Parade debut the same year as Snuggle.
  • He was one of the 1st balloons to be in a stocking along with Eben Bear which recycled him in 1995.


  • At the 1992 Macy's New York Christmas event, Snuggle had his face punctured by unknown debris, but he was repaired shortly after.


  • In 1988 and 1993, Snuggle's Christmas stocking was a little deflated.


Gallery: Snuggle Bear

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