Spirit of America Productions, formerly known as Mike Miller & Associates Special Events, is a company that has a long history with the Macy's Parade.
History with the Macy's Parade
In the summer of 1986, Mike Miller secured the first opportunity for dancers to perform in the Macy’s Thanksgiving Day Parade in New York City. A few months later, 301 dance drill team officers from across the country representing NCA SUPERSTAR opened the 60th Anniversary Macy’s Thanksgiving Day Parade. Eventually, Mike left NCA SUPERSTAR to create Mike Miller & Associates Special Events.
In 1994, Universal Cheerleaders Association and Universal Dance Association were selected to provide performers in the parade. Varsity Spirit served as an integral part of the MMA family.
Since then, Spirit of America has appeared in every Parade, being the only performance group to hold a permanent berth in the Parade other than the Rockettes. In this time, they have produced two floats in the Parade as well.
The first float debuted in 2005, baring the name "Pep Rally". This float featured a massive megaphone in the middle, with the Macy's Star decorating the side of it. The float was decked out in the Parade's signature colors of red, yellow and blue. This float was retired after the 2013 Parade when it was replaced by KISS' float the following year.
In 2015, the company partnered with Macy's once again to produce "Big City Cheer!", a new art-deco float that uses a specialized LED technology that resembles neon, but shines with more luminosity and at less than 3% of energy consumption. Unlike the previous float, this float only uses blues and red. However, earlier designs showed yellow being a part of the color palette. The float still makes appearances as of 2019.
- Due to the COVID-19 restrictions, 2020 will mark the only occasion since the company's inception that their Cheerleaders and Dance Stars will not be performing, though a re-invitation to the 2021 Parade is tentative.
Below, you will find a list of every performer/celebrity that has performed/appeared on the float, alongside the respective songs which they sang during the NBC Telecast.
- 2005 - Shauna Rohbock and Valerie Fleming
- 2007 - Ne-Yo, performed "Go On Girl"
- 2009 - Gloria Gaynor; performed "I Will Survive"
- 2010 - Miss USA 2010 Rima Fakih
- 2012 - Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber
- 2013 - Joan Jett and the Blackhearts, performed "Any Weather"
Big City Cheer
- 2015 - Miss America 2016 Betty Cantrell, Trey Songz; performed "About You"
- 2016 - U.S. Olympians (Laurie Hernandez, Claressa Shields, and Michelle Carter) and U.S. Paralympians (Gianfranco Ianatta, Hannah McFadden, and Mikey Branigan)
- 2017 - Miss America 2018 Cara Mund
- 2018 - Mackenzie Ziegler & Johnny Orlando; performed "What If"
- 2019 - Miss America 2019 Nia Franklin