Sunny the Snow Pal is a Snowman character who is an original creation by Macy's themselves for their 2018 holiday campaign.
She made her debut as a novelty balloon in the 92nd Macy's Thanksgiving Day Parade in 2018, having the honor of welcoming Santa Claus when Charlie, Kit & C.J. Holiday Elves were absent. She was also the Holiday Ambassador that same year, and with that a plush version of the balloon was sold exclusively at Macy's Herald Square.
In addition to appearing as a balloon, Sunny had an air-blown inflatable marquee at Macy's Herald Square, alongside her being featured in Macy's Holiday Windows.