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The 22nd Annual Macy's Thanksgiving Day Parade (1948) | The 23rd Annual Macy's Thanksgiving Day Parade (1949) | The 24th Annual Macy's Thanksgiving Day Parade (1950) | 
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The 23rd Annual Macy's Thanksgiving Day Parade was held on November 24, 1949, in New York City and broadcast to viewers live on NBC radio and television stations that same day from 10 a.m. to 11:15 a.m. EST.
Parade Lineup[]
Listed below are the parade elements that appeared in the 1949 Macy’s Thanksgiving Day Parade. They are categorized by unit type, with their respective sponsors in bold. Home locations of talent ensembles are featured in brackets, and guest star’s float appearances are indicated in bold.
Bold denotes a new parade element, an underline indicates a unit that was brought back after an absence, and an asterisk (*) signifies an element that was retired after the 1949 Parade.
Balloons[]
- Dachshund (Macy's) - 1st time
- Howdy Doody on the Flying Trapeze* (NBC) - 1st time
- Hobo Clown (Macy's) - 1st time
- Crocodile (Macy's) - 2nd time
- Gnome (Macy's) - 3rd time
- Teddy Bear* (Macy's) - 2nd time
Floats[]
- American Eagle (Macy's) - 2nd time
- The Snowman (Macy's) - 2nd time
- Turkey* (Macy's) - 5th time
- Lumbering Leviathan (Macy's) - 2nd time
- Humpty Dumpty* (Macy's) - 1st time
- Old Lady In a Shoe (Macy's) - 4th time
- Three Men In a Tub* (Macy's) - 4th time
- The Cow Jumps Over the Moon* (Macy's) - 4th time
- Peter Rabbit (Macy's) - 3rd time
- Jonah and the Whale (Macy's) - 2nd time
- Circus (Macy's) - 1st time
- Mississippi River Showboat (Macy's) - 2nd time
- Rudolph the Red-Nosed Reindeer (Macy's) - 1st time
- Santa's Sleigh (Macy's) - 2nd time
Specialty Units[]
- NYPD Mounted Unit - 23rd time
Marching Bands[]
- Rockville Centre High School Band (Rockville Centre, NY)
- Ferko String Band (Philadelphia, PA)
Guest Stars[]
- Milton Berle (American Eagle)
- Paul Winchell and Jerry Mahoney (The Cow Jumps Over the Moon)