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The 43rd Annual Macy's Thanksgiving Day Parade (1969) | The 44th Annual Macy's Thanksgiving Day Parade (1970) | The 45th Annual Macy's Thanksgiving Day Parade (1971) | 
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The 44th Annual Macy's Thanksgiving Day Parade was held on November 26th, 1970 in New York City, and shown to viewers live on NBC that same day from 9 a.m. to 12 p.m. EST. It was hosted by Lorne Greene, Betty White, and Joe Garagiola. Participating celebrities included Brenda Lee, Billy Kidd, The Lettermen, Hank Williams Jr., Eddie Albert, and Scatman Crothers.
Parade Lineup[]
Listed below are the Parade elements that appeared in the 1970 line of march. Each element is listed in their respective categories/sub-categories, with sponsors in bold.
Bold indicates a new Parade element, an underline indicates an element that was brought back after an absence, and * indicates an element that was retired following the 1970 procession.
Balloons[]
- Happy Dragon (Macy's) - 10th time
- Bullwinkle Moose (Macy's) - 10th time
- Linus the Lionhearted (Macy's) - 7th time
- Smokey Bear (The Cooperative Forest Fire Prevention Program) - 5th time
- Snoopy (United Media) - 3rd time
- Underdog (Macy's) - 6th time
- Dino the Dinosaur (Sinclair Oil Corporation) - 8th time
- Donald Duck (Walt Disney Productions) - 9th time
- Superman* (National Periodical Publications) - 5th time
Floats[]
- Pink Castle* (Chevrolet) - 2nd time
- The Animal House (Budweiser) - 1st time
- Ski Float* (Hart Ski Corporation) - 1st time
- Showboat (Macy's) - 2nd time
- West Point Float* (Macy's) - 1st time
- The Holiday Shoe (Macy's) - 2nd time
- Scrooge* (Cinema Center Films) - 1st time
- UN's 25th Birthday* (The United Nations) - 1st time
- Plush Jungle (Collins & Aikman) - 1st time
- Baldwin Organ* (Baldwin Piano Company) - 2nd time
- The Aristocats* (Walt Disney Productions) - 1st time
- The Three Little Pigs (Walt Disney Productions) - 2nd time
- Captain Hook's Pirate Ship (Walt Disney Productions) - 2nd time
- Santa's Sleigh (Macy's) - 1st time
Specialty Units[]
- Bugaloo Buggy* (NBC) - 1st time
- NYPD Mounted Unit - 44th time
- "Holiday Treat for Children Everywhere" Banner - 12th time
- 1970 Chevrolet Corvette* - 1st time
- "If You Haven't Seen Macy's, You Haven't Seen New York" Banner - 7th time
- Alli the Alligator (Macy's) - 2nd time
- Disney Wagon (Walt Disney Productions) - 2nd time
Toy Floats[]
- Snail (Macy's) - 3rd time
- The Tortoise and the Hare (Macy's) - 3rd time
- Airplane (Macy's) - 3rd time
- Clown Shack (Macy's) - 3rd time
- Rocking Giraffe (Macy's) - 1st time
- Rocking Horse (Macy's) - 13th time
Marching Bands[]
- Sunrisers Drum and Bugle Corps (Long Island, NY)
- Morris Brown College Marching Wolverines (Atlanta, GA)
- New York Police Department Emerald Society Pipes Band (New York City, NY)
- Fralinger String Band (Philadelphia, PA)
- West Point Band (West Point, NY)
- Hardin-Simmons University Cowboy Marching Band (Abilene, TX)
- Knickerbocker Drum & Bugle Corps (Bronx, NY)
- Cardinal Dougherty High School Band (Philadelphia, PA)
- Silver Creek High School Raider Band (San Jose, CA)
- McDonald's All-American High School Band (Nationwide), performed "Newspaper Boys on Parade"
- Radford College Highlanders (Radford, VA)
- Mainland Senior High School Buccaneer Band (Daytona Beach, FL)
Guest Stars[]
- Janis Harper
- Brenda Lee
- The Bugaloos (Bugaloo Buggy)
- Dick Roman (Pink Castle)
- America's Junior Miss Karen Stenwall (Pink Castle)
- Billy Kidd and Hart Ski Team (Ski Float)
- The Lettermen (The Showboat)
- U.S. Military Academy Cadets (West Point Float)
- Hank Williams Jr., sang "Big Midnight Special" and "Rock In My Shoe" (The Holiday Shoe)
- Eddie Albert (UN's 25th Birthday)
- Don Ho, sang "This Is America" (Plush Jungle)
- Richard W. Leibert (Baldwin Organ)
- Scatman Crothers (The Aristocats)
- Jeannie C. Riley (Rocking Giraffe)
- Rosey Grier (The NYC Vintage Circus Wagon)
- Santa Claus (Santa's Sleigh)
Costumed Characters[]
- Mr. Chuck the Parade Clown (Alli the Alligator)
- The ScatCats (The Aristocats)
- Mickey and Minnie Mouse, Goofy, and Pluto (Disney Wagon)
- Snow White and the Seven Dwarfs
- The Three Little Pigs and The Big Bad Wolf (The Three Little Pigs)
- Peter Pan, Wendy, Captain Hook and Mr. Smee (Captain Hook's Pirate Ship)
Performance Groups[]
- The Young Americans (Corona, CA)
- The West Point Cadet Glee Club (West Point, NY)
- United Nations Singers (New York City, NY)
- American Ballet Theatre (New York City, NY)
- Golden Triangle Baton & Drum Corps (Swissvale, PA)
- Huntington Thunderers (Huntington, NY)
- Radio City Music Hall Rockettes
Clowns[]
- Skating Clowns - 3rd time
See also[]
- The 44th Annual Macy's Thanksgiving Day Parade/Gallery
- The 44th Annual Macy's Thanksgiving Day Parade Lineup