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The 43rd Annual Macy's Thanksgiving Day Parade (1969) | The 44th Annual Macy's Thanksgiving Day Parade (1970) | The 45th Annual Macy's Thanksgiving Day Parade (1971) | 
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The 44th Annual Macy's Thanksgiving Day Parade was held on November 26, 1970, in New York City and was broadcast to viewers live on NBC that same day from 9:30 a.m. to noon EST. It was hosted by Lorne Greene, Betty White, and Joe Garagiola. The lineup featured nine giant helium balloons, 14 floats, 14 marching bands, six performance groups, a host of musical stars, and the one-and-only Santa Claus.
Parade Lineup[]
Listed below are the parade elements that appeared in the 1970 Macy's Thanksgiving Day Parade. They are categorized by unit type, with their respective sponsors in bold. Home locations of talent ensembles are featured in brackets, and guest star's float appearances are indicated in bold.
Bold denotes a new parade element, and an asterisk (*) indicates an element that was retired after the 1970 Parade.
Balloons[]
- Happy Dragon (Macy's) - 10th time
- Bullwinkle Moose (Macy's) - 10th time
- Linus the Lionhearted (Macy's) - 7th time
- Smokey Bear (The Cooperative Forest Fire Prevention Program) - 5th time
- Snoopy the Astronaut (United Media) - 3rd time
- Underdog (Macy's) - 6th time
- Dino the Dinosaur (Macy's) - 8th time
- Donald Duck (Walt Disney Productions) - 9th time
- Superman* (National Periodical Publications) - 5th time
Floats[]
- Pink Castle* (Chevrolet) - 2nd time
- Animal House (Budweiser) - 1st time
- Ski Float* (Hart Ski Corporation) - 1st time
- Showboat (Macy's) - 2nd time
- West Point Float* (Macy's) - 1st time
- Woman in the Shoe (Macy's) - 2nd time
- Scrooge* (Radio City Music Hall) - 1st time
- UN's 25th Birthday* (United Nations) - 1st time
- Jungle (Collins & Aikman) - 1st time
- Baldwin Organ* (Baldwin Piano Company) - 2nd time
- The Aristocats* (Walt Disney Productions) - 1st time
- The Three Little Pigs (Walt Disney Productions) - 2nd time
- Captain Hook's Pirate Ship (Walt Disney Productions) - 2nd time
- Santa's Toy Factory (Macy's) - 1st time
Toy Floats[]
- Snail (Macy's) - 3rd time
- The Tortoise and the Hare (Macy's) - 3rd time
- Airplane (Macy's) - 4th time
- Clown Shack (Macy's) - 3rd time
- Gorilla (Macy's) - 2nd time
- Rocking Giraffe (Macy's) - 1st time
- Rocking Horse (Macy's) - 13th time
Specialty Units[]
- Doodlebug (Macy's) - 2nd time
- Bugaloo Buggy* (NBC) - 1st time
- NYPD Mounted Unit - 44th time
- "Holiday Treat for Children Everywhere" Banner - 7th time
- 1970 Chevrolet Corvette* - 1st time
- "If You Haven't Seen Macy's, You Haven't Seen New York" Banner - 7th time
- Alli the Alligator (Macy's) - 2nd time
- Disney Wagon (Walt Disney Productions) - 6th time
- Circus Wagon* (Macy's) - 1st time
Marching Bands[]
- Silver Creek High School Raider Band (San Jose, CA)
- Morris Brown College Marching Wolverines (Atlanta, GA)
- Sunrisers Drum and Bugle Corps (Long Island, NY)
- West Point Band (West Point, NY)
- Huntington Thunderers (Huntington, NY)
- Radford College Highlanders (Radford, VA)
- New York Police Department Emerald Society Pipes Band (New York City, NY)
- Fralinger String Band (Philadelphia, PA)
- Hardin-Simmons University Cowboy Marching Band (Abilene, TX)
- Knickerbocker Drum & Bugle Corps (Bronx, NY)
- Cardinal Dougherty High School Band (Philadelphia, PA)
- McDonald's All-American High School Band (Nationwide) performed "Newspaper Boys on Parade"
- Golden Triangle Baton & Drum Corps (Swissvale, PA)
- Mainland Senior High School Buccaneer Band (Daytona Beach, FL)
Guest Stars[]
- Janis Harper (Doodlebug)
- Brenda Lee (Rocking Horse)
- The Bugaloos (Bugaloo Buggy)
- Dick Roman (Pink Castle)
- America's Junior Miss Karen Stenwall (Pink Castle)
- Billy Kidd and Hart Ski Team (Ski Float)
- The Lettermen (Showboat)
- U.S. Military Academy Cadets (West Point Float)
- Hank Williams Jr. sang "Big Midnight Special" and "Rock In My Shoe" (Woman in the Shoe)
- Eddie Albert (UN's 25th Birthday)
- Don Ho sang "This Is America" (Jungle)
- Richard W. Leibert (Baldwin Organ)
- Scatman Crothers (The Aristocats)
- Jeannie C. Riley sang "Games People Play" (Rocking Giraffe)
- Rosey Grier (Circus Wagon)
- Santa Claus (Santa's Sleigh)
Special Characters[]
- Mr. Chuck the Parade Clown (Alli the Alligator)
- The ScatCats (The Aristocats)
- Mickey and Minnie Mouse, Goofy, and Pluto (Disney Wagon)
- Snow White and the Seven Dwarfs
- The Three Little Pigs and The Big Bad Wolf (The Three Little Pigs)
- Peter Pan, Wendy, Captain Hook and Mr. Smee (Captain Hook's Pirate Ship)
Performance Groups[]
- The Young Americans (Corona, CA)
- The West Point Cadet Glee Club (West Point, NY)
- United Nations Singers (New York City, NY) (UN's 25th Birthday)
- Geoffrey Ballet (Scrooge)
- American Ballet Theatre (New York City, NY)
- Radio City Music Hall Rockettes
Clowns[]
- Skating Clowns - 3rd time