The 52nd Annual Macy's Thanksgiving Day Parade was held on November 23, 1978, in New York City and shown to viewers live on NBC that same day from 9:00 a.m. to 12 p.m. It was hosted by Ed McMahon, & Bryant Gumbel.



  • Turkey - 6th time
  • The Loch Ness Monster (to promote the Loch Ness Monster Roller Coaster at Busch Gardens Williamsburg Virginia) - 1st time
  • Walt Disney World - 7th time
  • The Cootie - 4th time
  • The Giant Jukebox* - 3rd and last time
  • Wilderness Family* (To Promote "The Wilderness Family: Part 2") - 1st and only time
  • Broadway Belle Showboat - 10th time
  • Lord of the Rings* - 1st and only time
  • Circus Wagon - 10th time
  • The Wiz* (To Promote "The Wiz") - 1st and only time
  • Ice Castles* (To promote "Ice Castles") - 1st and only time
  • Mother Goose - 2nd time
  • Sesame Street* - 5th and last time
  • Watership Down* - 2nd and last time
  • Big Apple - 2nd time
  • Pirate Ship - 10th time
  • McDonald's Gazebo - 2nd time
  • Santa's Sleigh - 1st time

Guest Stars

  • Imogene Coca
  • Constance Towers
  • The Oak Ridge Boys; sang "You're the One (in a Million)" (Turkey)
  • Shields & Yarnell (Walt Disney World Castle)
  • The Village People; sang "Y.M.C.A" (The Giant Jukebox)
  • The Cast of The Wilderness Family part 2 (The Wilderness Family part 2)
  • Melba Moore (Broadway Belle Showboat)
  • Bruce Jenner (Broadway Belle Showboat)
  • Wally Amos (Broadway Belle Showboat)
  • Mariana Vlady (Broadway Belle Showboat)
  • Kabir Bedi (Broadway Belle Showboat)
  • Paula Ustinov (Broadway Belle Showboat)
  • Peter Ustinov
  • Ricardo Montalban (Wagon)
  • Katy Kurtzman (as Heidi)
  • Burl Ives
  • Margo Smith; sang "Don't Break The Heart That Loves You" (Rocking Giraffe)
  • Lynn Holly Jackson (Ice Castles)
  • The Smothers Brothers
  • The Cast of Sesame Street (Sesame Street)
  • Bucky Dent (Big Apple)
  • Brass Construction (Pirate Ship)

Walk-Around Characters

  • Sherlock Holmes and Dr. Watson
  • The Lone Ranger and Tonto
  • Misha the Bear
  • Mr. Chuck the Parade Clown
  • Mickey Mouse and Minnie Mouse (Walt Disney World Castle)

Pre-Parade Acts

Marching Bands

  • Concord High School Marching Minute Men Band (Indiana)
  • Kearney Pipe Band (New Jersey)
  • Glasgow Scottie Band (Kentucky)
  • Lancaster High School Marching Band (New York)
  • Wheeling High School Marching Band (Illinois)
  • Independence High School 76th Cavalry Band (California)
  • Falls Church High School Band (Virginia)
  • Homewood High School Patriot Band (Alabama)
  • Cary High School Marching Band (North Carolina)
  • McDonald's All American Marching Band (U.S.A)
  • Long Prairie High School Marching Band (Minnesota)
  • Kearney Pipe Band (New Jersey)


  • Ed McMahon
  • Bryant Gumbel
  • Melba Moore (Guest Host)
  • Margo Smith (Guest Host)
  • Bruce Jenner (Guest Host)
  • Constance Towers (Guest Host)
  • Burl Ives (Guest Host)
  • Bucky Dent (Guest Host)
  • Imogene Coca (Guest Host)
  • Peter Ustinov (Guest Host)


1978 Macy's Thanksgiving Day Parade/Gallery

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