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The 5th Annual Macy's Christmas Parade was held on November 29, 1928 in New York City. The fanciful street fair began at 2:30 pm EST, and marched for more than six miles from Harlem to Macy's Herald Square. At the Parade's culmination point, the first-ever release of five giant helium balloons took place, with each balloon being worth $150 upon its finding.
Listed below are the parade elements that appeared in the 1928 Macy’s Christmas Parade. They are categorized by unit type, with their respective sponsors in bold. Home locations of talent ensembles are featured in brackets, and guest star’s float appearances are indicated in bold.
Bold denotes a new parade element and an asterisk (*) indicates an element that was retired after the 1928 Parade.
The 1928 Parade was the first to feature the soon-to-be perennial favorites, the iconic giant character balloons.
1928 was the first of two years where the Parade was held on November 29 (the other being 1934). By 1941, President Franklin D. Roosevelt had signed a bill into law officially making Thanksgiving the fourth Thursday of November, meaning it would only happen from thereon between November 22 and 28.
