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The 90th Annual Macy's Thanksgiving Day Parade was held on November 24th, 2016, in New York City and shown to viewers on NBC that same day at 9:00 a.m. It was hosted by Savannah Guthrie, Matt Lauer and Al Roker. Participating celebrities included Tony Bennett, Brett Eldredge, Sarah McLachlan, Kelsea Ballerini, Fitz and the Tantrums, Ben Rector and Christopher Jackson.

Parade Lineup

Listed below are the various Parade units that appeared in the 2016 line of march. Each unit is listed in several categories and sub-categories, in addition to the unit's sponsor

Bold indicates a new Parade unit.

Balloons

Giant Balloons

  • Charlie Brown (To celebrate You're A Good Man, Charlie Brown's 50th anniversary) - 1st time (Peanuts Worldwide)
  • Thomas the Tank Engine (To promote Thomas and Friends: The Great Race; Retired) - 3rd and last time (Fisher-Price)
  • Ronald McDonald - 2nd time (McDonald's)
  • Paddington (To celebrate the announcement of Paddington 2; Retired) - 3rd and last time (The Copyrights Group)
  • Red Mighty Morphin Power Ranger (To promote Power Rangers: Ninja Steel) - 3rd time (Saban Brands)
  • Pikachu (To promote Pokémon Sun and Pokémon Moon & to celebrate Pokémon's 20th Anniversary) - 3rd time (The Pokémon Company International)
  • Hello Kitty - 5th time (Sanrio)
  • Diary of a Wimpy Kid, Greg Heffley (To promote Diary of a Wimpy Kid: Double Down) - 1st time (Abrams)
  • Trolls (To promote Trolls (2016 film)) - 1st time (DreamWorks Animation)
  • Dino (To celebrate Sinclair Oil's 100th anniversary) - 2nd time (Sinclair Oil Corporation)
  • Skylanders' Eruptor (To promote Skylanders Academy and Skylanders: Imaginators, Retired) - 3rd and last time (Activision Publishing, Inc.)
  • Angry Birds' Red (To promote The Angry Birds Movie's home media releases) - 2nd time (Rovio Entertainment)
  • Ice Age's Scrat & His Acorn (To promote Ice Age: Collision Course's home media releases and Ice Age World) - 2nd time (20th Century Fox)
  • Pillsbury Doughboy - 3rd time (Pillsbury)
  • SpongeBob SquarePants - 4th time (Nickelodeon)
  • The Elf on the Shelf - 5th time (CCA and B, LLC)

Novelty Balloons

Balloonheads

Balloonicles

Trycaloons

Floats

Toy Float

Clown Car

  • School Bus Mini Car
  • Fire Truck
  • Viking Confetti-Pult - 4th Time
  • Turkey Produce Truck
  • Bakery Brigade - 1st Time

Specialty Units

Guest Stars (Bold is for their float appearances)

  • Sandra Lee (Tom Turkey)
  • The Cast and Muppets of Sesame Street (1-2-3 Sesame Street)
  • Christopher Jackson (1-2-3 Sesame Street)
  • Sprout's Chica and her Co-Hosts (Free to Play)
  • Aloe Blacc (On the Roll Again)
  • Johnnyswim (At the Ball Game)
  • Jacob Whitesides (Teenage Mutant Ninja Turtles)
  • Diamante Electrico (It's All Rock and Roll!)
  • Maddie and Tae (Building a Better World)
  • Lunchmoney Lewis (Fun House)
  • U.S. Olympic Champions: Laurie Hernandez, Claressa Shields, and Michelle Carter (Big City Cheer!)
  • U.S. Paralympic Champions: Gianfranco Ianotta, Mikey Brannigan, and Hannah McFadden (Big City Cheer!)
  • Grace Vanderwaal (Girl-Powered Spinning Machine)
  • Chloe x Halle (Discover Adventure!)
  • De La Soul (Big Apple)
  • Easton Corbin (The Colonel's Road Trip to NYC)
  • Ben Rector (Mount Rushmore's American Pride)
  • Fitz and the Tantrums (The Aloha Spirit)
  • Timeflies (Treasure Hunt)
  • Panda Dancers of Chengdu, China (China's Chengdu: Home of the Giant Panda)
  • Daya (Frozen Fall Fun)
  • NHL Legends: Adam Graves and Eric Lindros (Frozen Fall Fun)
  • Regina Spektor (The Cranberry Cooperative)
  • Kelsea Ballerini (Stirring Up Sweet Sensations)
  • Brett Eldredge (Winter Wonderland in Central Park)
  • Sarah MacLachlan and the Brooklyn Youth Chorus (Deck the Halls)
  • Tony Bennett (Heartwarming Holiday Countdown)
  • Santa Claus and Mrs. Claus (Santa's Sleigh)

Marching Bands

  • West Virginia University Mountaineer Marching Band; performed "Strike up the Band"
  • Joe E. Newsome High School Wolfpack Marching Band; performed "Sunshine Medley"
  • Harrison High School Marching Band; performed "Shut Up and Dance” and “I Wanna Dance With Somebody
  • Cary Senior High School Marching Band; performed "The Incredibles"
  • Macy's Great American Marching Band; performed "It's Not Unusual"
  • NYPD Marching Band; performed "National Emblem March"
  • The US Military Academy Band; performed "West Point Joyful Fanfare"
  • Na Koa Ali'i Hawai'i All-State Marching Band; performed "Drums of the Island" and "Pate Pate"
  • Grain Valley High School Marching Eagles; performed "Universal: Be Thou My Vision"
  • Greendale High School Marching Band; performed "Step in Time"
  • Hendrickson High School Hawk Marching Band; performed "Ode to Joy"
  • Prospect High School Marching Knights; performed "Buddy and Santa's Flight"

Clowns

Stilt Walkers

  • Pencils (Retired)
  • Apple (Retired)
  • Hot Dog & Ice Cream Vendors
  • Jack & the Beanstalk
  • Cowboy & Cowgirl
  • Hibiscus
  • Pineapple
  • Sea Anemone
  • Turkeys
  • Candy Puppets
  • Christmas Trees
  • Candy Canes
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