The 91st Macy's Thanksgiving Day Parade was held on November 23rd, 2017, in New York City and shown to viewers live on NBC that same day from 9:00 a.m. to 12 p.m. It was hosted by Savannah Guthrie, Matt Lauer and Al Roker. Participating celebrities included Patti LaBelle, 98 Degrees, Smokey Robinson, Sara Evans, Flo Rida and the Goo Goo Dolls.
Listed below are the various Parade units that appeared in the 2017 line of march. Each unit is listed in several categories and sub-categories, in addition to the unit's sponsor.
Bold indicates a new Parade unit, and * indicates a retired Parade unit.
- Olaf (Walt Disney Animation Studios) - 1st time
- Ice Age's Scrat & His Acorn* (20th Century Fox) - 3rd and last time
- Ronald McDonald (McDonald's) - 3rd time
- Diary of a Wimpy Kid, Greg Heffley (Amulet Books, an Imprint of Abrams) - 2nd time
- Hello Kitty* (Sanrio) - 6th and last time
- Red Mighty Morphin Power Ranger (Saban Brands) - 4th time
- Pikachu (The Pokémon Company International) - 4th time
- Trolls (DreamWorks Animation) - 2nd time
- Charlie Brown (Peanuts Worldwide) - 2nd time
- Jett from Super Wings (Alpha Group) - 1st time
- PAW Patrol's Chase (Spin Master LTD) - 1st time
- Angry Birds' Red* (Rovio Animation) - 3rd and last time
- SpongeBob SquarePants (Nickelodeon) - 5th time
- Pillsbury Doughboy (Pillsbury) - 4th time
- Sinclair's Dino (Sinclair Oil Corporation) - 3rd time
- Dr. Seuss' The Grinch (Illumination Entertainment) - 1st time
- The Elf on the Shelf - 6th time (CCA and B, LLC)
- Blue & White Macy's Stars (Macy's) - 1st time
- Pumpkins* (Macy's) - 6th time
- Harold the Fireman* (Macy's) - 20th time
- Yellow Macy's Stars (Macy's) - 3rd time
- Rex the Happy Dragon* (Macy's) - 3rd and last time
- Blue Snowflake Ornaments* (Macy's) - 10th and last time
- Red & Green Candy Cane* (Macy's) - 2nd time
- Christmas String of Lights* (Macy's) - 1st and only time
- Charlie, Kit & C.J. Holiday Elves* (Macy's) - 5th and last time for Charlie and Kit, 3rd and last time for C.J.
- Red & Gold Macy's Starflakes (Macy's) - 1st Time
- Harold the Baseball Player* (20th Century Fox Home Entertainment) - 1st and only time
- The Aflac Duck '''(Aflac Insurance) '''- 1st time
- Tom Turkey (Retired) - 25th and last time (Bravo's Top Chef)
- The Cranberry Cooperative - 3rd time (Ocean Spray)
- Frozen Fall Fun - 7th time (NHL/Discover Card)
- 1-2-3 Sesame Street - 14th time (Sesame Workshop)
- Universal Playground - 1st time (Universal Kids)
- On The Roll Again - 8th time (Homewood Suites by Hilton)
- It's All Rock & Roll (Retired) - 6th and last time (Gibson Guitars)
- Big City Cheer! - 3rd time (Spirit of America Productions)
- Shimmer and Shine - 1st time (Nickelodeon)
- Building A Better World - 2nd time (Girl Scouts of U.S.A)
- The Colonel's Trip to NYC (Retired) - 3rd and last time (KFC)
- Everyone's Favorite Bake Shop - 1st time (Entenmann's)
- Big Apple (Retired) - 14th and last time (New York Daily News)
- Teenage Mutant Ninja Turtles (Retired) - 6th and last time (Nickelodeon)
- Parade Day Mischief - 1st time (Sour Patch Kids)
- Fun House - 2nd time (Krazy Glue)
- The Aloha Spirit - 2nd time (King's Hawaiian)
- Discover Adventure! - 3rd time (Build-A-Bear Workshop)
- Stirrin' Up Sweet Sensations (Retired) - 6th and last time (Domino Sugar)
- Harvest in the Valley - 1st time (Green Giant)
- Mount Rushmore's American Pride - 8th time (South Dakota Department of Tourism)
- Deck the Halls - 2nd time (Balsam Hill)
- Snoopy's Doghouse - 3rd time (Peanuts Worldwide)
- Heartwarming Holiday Countdown - 3rd time (Hallmark Channel)
- Macy's Singing Christmas Tree - 1st time (Macy's and Delta Airlines)
- Santa's Sleigh - 9th time (Macy's)
- "Macy's Thanksgiving Day Parade" Banner
- Big Red Shoe Car
- NYPD Mounted Unit
- "An American Tradition" Banner
- Big Apple Circus
- NYC Parks Mounted Unit
- Star-Mobile #1
- Star-Mobile #2
- Rocking Giraffe
- Star-Mobile #3
- Rocking Lobster
- Rocking Horse
- Rocking Moose (First Time since 2007) - 2nd Time
- Tom Colicchio & Padma Lakshmi
- Patti LaBelle
- Wyclef Jean
- Ray Bourque and Bryan Trottier
- Ronald McDonald and The McKids
- The Cast and Muppets of Sesame Street with Leslie Odom Jr.
- Angelica Hale
- Andy Grammer
- Jimmy Fallon & The Roots
- Miss America 2018 Cara Mund
- Jojo Siwa; performed "Kid in a Candy Store"
- Andra Day & Common
- Dustin Lynch
- Sara Evans
- Bebe Rexha; performed "Meant to Be"
- Kat Graham
- Nicky Jam
- Flo Rida; performed "Hola"
- Goo Goo Dolls
- Sabrina Carpenter
- Lauren Alaina
- Smokey Robinson
- Olivia Holt
- Snoopy, Lucy and Linus
- 98 Degrees
- Macy's Singing Christmas Tree Choir
- Santa Claus and Mrs. Claus
- Spirit of America Cheer
- Camp Broadway
- 34th & Phunk
- Red Hot Mamas; performed "Gimme Some Lovin"
- Spirit of America Dance Stars
- Prairie View A&M University Marching Storm; performed "Highlights from the HBCU Band"
- Nation Ford High School Marching Band; performed "We Gather Together"
- Trumbull High School Golden Eagle Marching Band; performed "My Favorite Things"
- West Harrison High School Marching Band; performed "Enterprising Young Man"
- U.S. Air Force Band and Color Guard; performed "Air Force Song"
- NYPD Marching Band; performed "Stand by Me"
- Ohio University Marching 110; performed "25 to 6 to 4"
- Colony High School Band; performed "Ain't Nothing Wrong With That"
- Rosemount High School Marching Band; performed "Pride in the Past/Promise for the Future"
- Rockford High School Marching Band; performed "It's the Most Wonderful Time of the Year"
- Davis High School Marching Band; performed "Ode for Joy"
- Macy's Great American Marching Band; performed "Holiday Celebration"
- Hi-Roller Skating Clowns
- Wintertime Clowns - 1st time
- Turkey Tech Players & Sports Fans - 7th time
- Corny-Copia Clowns
- Viking Clowns - 5th time
- Artist Clowns
- Breakfast Clowns
- Toy Blocks - 1st time
- Ragdoll Clowns
- POP! Flower Clowns - 3rd time
- Springtime Clowns
- Birthday Party Clowns
- Patriotic Clowns
- Silly Sailors
- Malt Shop Clowns
- City Tourist Clowns - 3rd time
- Keystone Cops & Robbers
- Funny Firefighter Brigade
- Vintage Clowns - 2nd time
- Baseball All-Stars
- Circus Clowns
- Silly Seaside Clowns & Sea Creatures
- Arrrsome Pirates
- Jester Clowns
- Half-Baked Holiday Sweets
- Hoedown Clowns
- Funny Farm Clowns
- Slumber Party Clowns - 2nd time
- Sleepy Clowns
- Santa's Toy Box Clowns
- Confetti-Pult - 5th time
- Taxi Cab of Clowns
- Fire Truck Clown Vehicle
- Half-Baked Holiday Sweets
- Produce Wagons
- This is the first Parade to make use of the Bourton font family used in today’s era of the Parade‘s text wordmarks.
- This marks Matt Lauer’s 20th and final year hosting the Parade, as he would be fired from NBC mere days afterwards due to his sexual misconduct allegations.