The 91st Macy's Thanksgiving Day Parade

The 91st annual Macy's Thanksgiving Day Parade was held on Thanksgiving Day, Thursday, November 23, 2017 in New York City starting at 9:00 a.m. EST on Thanksgiving Day, ending at 12:00 p.m.

New Balloons/Novelty Balloons/Balloonicles

  • Olaf (Walt Disney Animation Studios)
  • Jett from Super Wings (Alpha Group)
  • PAW Patrol's Chase (Spin Master)
  • The Grinch (Illumination Entertainment)
  • Harold the Baseball Player (20th Century Fox)
  • Macy's Golden Snowflake Stars
  • Macy's Blue and White Star
  • Aflac Duck (Aflac, 3rd Version)

Returning Character Balloons

Returning Novelty Balloons

  • Pumpkins
  • Harold the Fireman
  • Macy's Yellow Stars
  • Rex the Happy Dragon
  • Candy Cane
  • Christmas Lights (First time in the main parade)
  • Kit, C.J., Charlie Holiday Elves

New Floats

  • Celebrate With Entemann's (Bimbo Breads)
  • Green Giant's Harvest (Green Giant) 
  • Sour Patch Kids' Parade Day Mischief (Sour Patch Kids) 
  • Shimmer and Shine (Nickelodeon) 
  • Universal Playground (Sprout/Universal Kids) 
  • Macy's Singing Christmas Tree (Macy's/Delta) 

Returning Floats

  • Teenage Muntant Ninja Turtles (Nickelodeon)
  • 1-2-3 Sesame Street (Sesame Workshop)
  • It's All Rock & Roll (Gilsbury)
  • Discover Adventure! (Build-A-Bear Workshop)
  • The Colonel's Road Trip To NYC (Kentucky Fried Chicken)
  • Tom Turkey (Macy's/Bravo's Top Chef)
  • Rocking Lobster (Macy's)
  • Big City Cheer! (Spirit of America Productions)
  • Winter Wonderland in Central Park (Delta Airlines)
  • Big Apple (New York Daily News)
  • Mount Rushmore's American Pride (South Dakota Department of Tourism)
  • On the Roll Again (Homewood Suites)
  • McDonald's Big Red Shoe Car (McDonald's)
  • The Cranberry Cooperative (Ocean Spray)
  • Frozen Fall Fun (Discover Card and National Hockey Ledge)
  • Stirrin' Up Sweet Sensations (Domino Sugar)
  • Snoopy's Doghouse (Peanuts Worldwide)
  • Santa's Sleigh (Macy's)
  • Rocking Horse (Macy's)
  • Rocking Giraffe (Macy's)
  • Heartwarming Holiday Countdown (Hallmark Channel)
  • Oh Christmas Tree (Balsm Hills)
  • Building A Better World (Girl Scout)
  • FunHouse (Krazy Glue)
  • The Aloha Spirit (Kings Hawaiian)

Marching Bands

  • Prairie View A&M University Marching Storm
  • Rosemount High School Irish Marching Band
  • Nation Ford High School Marching Band
  • West Harrison High School Marching Hurricanes
  • NYPD Marching Band
  • Ohio University Marching 110
  • United States Air Force Band
  • Colony High School Thee Northern Sound Marching Band
  • Trumbull High School Golden Eagle Marching Band
  • Davis High School Marching Band
  • Rockford High School Marching Band
  • Macy's Great American Marching Band

Performance Groups

  • Spirit of America Cheer
  • Spirit of America Dance Stars


Coming Soon!

Broadway Musicals

  • Anastasia
  • Dear Evan Hansen
  • Once on This Island
  • Spongebob SquarePants