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The 97th Annual Macy's Thanksgiving Day Parade (2023) | The 98th Annual Macy's Thanksgiving Day Parade (2024) | The 99th Annual Macy's Thanksgiving Day Parade (2025) | 
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The 98th Annual Macy's Thanksgiving Day Parade was held on November 28, 2024, in New York City and was shown to viewers live on NBC and Peacock that same day from 8:30 a.m. to noon EST. It was hosted by Savannah Guthrie, Hoda Kotb, and Al Roker. The lineup featured 17 giant helium balloons, 15 heritage and novelty balloons, 27 floats, more than 700 clowns, 11 marching bands, 10 performance groups, a host of musical stars, and the one-and-only Santa Claus.
Parade Lineup
Listed below are the parade elements that appeared in the 2024 Macy’s Thanksgiving Day Parade. They are categorized by unit type, with their respective sponsors in bold. Home locations of talent ensembles are featured in brackets, and guest star’s float appearances are indicated in bold.
Bold denotes a new parade element, an underline indicates a unit that was brought back after an absence, a strikethrough signifies a parade unit that was sidelined before or during the march, and an asterisk (*) indicates an element that was retired after the 2024 Parade.
Balloons
Giant Balloons
- Minnie Mouse (The Walt Disney Company) - 1st time
- Stuart the Minion (Illumination) - 3rd time
- Ronald McDonald (McDonald's) - 4th time
- Bluey (BBC Studios) - 3rd time
- SpongeBob SquarePants & Gary (Nickelodeon) - 6th time
- DINO and Baby DINO (HF Sinclair) - 3rd time
- Diary of a Wimpy Kid (Abrams Books) - 3rd time
- Marshall from PAW Patrol (Spin Master and Nickelodeon) - 1st time
- Spider-Man (Marvel) - 1st time
- Monkey D. Luffy (One Piece/Toei Animation) - 2nd time
- Kung Fu Panda's Po (DreamWorks Animation) - 2nd time
- Goku (Dragon Ball/Toei Animation) - 1st time
- Beagle Scout Snoopy (Peanuts Worldwide) - 2nd time
- Gabby (DreamWorks Animation) - 1st time
- Pikachu & Eevee (The Pokemon Company International) - 4th time
- Pillsbury Doughboy (Pillsbury) - 2nd time
Extraordinary Noorah & The Elf on the Shelf(The Lumistella Company) - 1st time
Novelty Balloons
- Gold Macy's Star (Macy's) - 7th Time
- Blue & White Macy's Star (Macy's) - 7th time
- Dora (Nickelodeon) - 1st time
- Goldbear (HARIBO) - 1st time
- Pumpkins (Macy's) - 3rd time
- Smokey Bear (U.S.D.A. Forest Service) - 6th time
- Blue & White Macy's Star (Macy's) - 7th time
- Snow Crystal Ornaments (Macy's) - 12th time
- Big Man Santa (Macy's) - 5th time
- Poinsettia Ornaments (Macy's) - 7th time
- Tiptoe (Macy's) - 4th time
- “Believe” Star (Macy’s) - 9th time
Balloonicles
- Baby DINOs (HF Sinclair) - 7th time
- Cheese of a Wimpy Kid (Abrams Books) - 3rd time
Trycaloons
- Lox and Java (Macy's) - 1st time
- Nutcracker and Mouse King (Macy's) - 12th time
Floats
- Tom Turkey (Macy's) - 6th time
- 1-2-3 Sesame Street (Sesame Workshop) - 20th time
- Wondrous World of Wildlife (Bronx Zoo) - 1st time
- Strikes Again (Go Bowling!) - 1st time
- The Wondership (Wonder) - 3rd time
- Big City Cheer! (Spirit of America Productions) - 9th time
- Fantasy Chocolate Factory (Kinder) - 7th time
- Dora's Fantastical Rainforest (Nickelodeon and Paramount) - 1st time
- Tales of the Teenage Mutant Ninja Turtles (Nickelodeon and Paramount) - 2nd time
- Pasta Knight (Rao's Homemade) - 1st time
- Birds of a Feather Stream Together (Peacock) - 4th time
- Gift of Freedom (Macy's) - 3rd time
- Magic Meets the Seas (Disney Cruise Line) - 1st time
- Candy Cosmos (HARIBO) - 1st time
- Geoffrey's Dazzling Dance Party (Toys"R"Us) - 3rd time
- Wednesday's Feast (Netflix) - 1st time
- Colossal Wave of Wonder (Kalahari Resorts and Conventions) - 4th time
- Harvest in the Valley (Green Giant) - 8th time
- Big Turkey Spectacular (Jennie-O) - 5th time
- Camp Snoopy (Peanuts Worldwide) - 2nd time
- Palace of Sweets (Brach's) - 2nd time
- Macy's Santaland Express (Macy's) - 28th time
- The Brick-Changer (The LEGO Group) - 6th time
- Heartwarming Holiday Countdown (Hallmark Channel) - 10th time
- Deck the Halls (Balsam Hill) - 8th time
- Macy's Winter Wonderland in Central Park (Macy's) - 13th time
- Santa's Sleigh (Macy's) - 16th time
Specialty Units
- NYPD Motorcycles - 40th time
- Star Sound System 1 (Macy's) - 17th time
- Big Red Shoe Car (McDonald's) - 25th time
- The Grannies' Car (BBC Studios and Ludo Studio) - 1st time
- The Garriage (Nickelodeon and Paramount+) - 1st time
- Star Sound System 2 (Macy's) - 15th time
- NYPD Mounted Unit - 97th time
- Star Sound System 3 (Macy's) - 12th time
- NYC Parks Mounted Unit - 36th time
- Universal's Merry Moment (Universal Orlando Resort) - 1st time
- "Santa Is On His Way!" Banner (Macy's) - 2nd time
- Macy's REO Delivery Truck (Macy's) - 22nd time
Toy Floats
- Rocking Flamingo (Macy's) - 5th time
- Rocking Lobster (Macy's) - 35th time
- Rocking Horse (Macy's) - 66th time
- Rocking Tortoise (Macy's) - 37th time
- Rocking Moose (Macy's) - 9th time
Marching Bands
- Macy's Great American Marching Band (Nationwide), performed "Espresso"
- East Tennessee State University Marching Bucs (Johnson City, TN), performed "Happy Together"
- Flower Mound High School Marching Band (Flower Mound, TX), performed "Triton"
- University of Massachusetts Minuteman Marching Band (Amherst, MA), performed "This Will Be (An Everlasting Love)"
- Sioux Falls Lincoln Patriot Marching Band (Sioux Falls, SD), performed "The Big Apple"
- NYPD Marching Band (New York, NY), performed "The Final Countdown"
- The Majestic Marching Cardinals of Jonesboro High School (Jonesboro, GA)
- The Carolina Band (Columbia, SC), performed "Greensleeves"
- Avon Marching Black & Gold (Avon, IN), performed "Holiday Tableaux"
- Lake Hamilton High School Marching Power Band of Arkansas (Pearcy, AR), performed "A Country Christmas"
- West Virginia University Mountaineer Marching Band (Morgantown, WV), performed "A Holiday Spectacular"
Guest Stars
- Billy Porter, sang "Ease On Down the Road"
- Alison Brie and Matt Bush, cut the ribbon
- Charli D'Amelio (Tom Turkey)
- Lea Salonga and The Cast of Sesame Street, sang "Sing" (1-2-3 Sesame Street)
- Cole Escola (Rocking Flamingo)
- Idina Menzel, sang "Great Escape" (Wondrous World of Wildlife)
- The Temptations, sang "My Girl" (The Wondership)
- Ronald McDonald, Grimace and Hamburglar (Big Red Shoe Car)
- Dasha, sang "Austin" (Big City Cheer!)
- Alex Warren, sang "Carry You Home" (Fantasy Chocolate Factory)
- Roman Mejia and Tiler Peck, performed with Alex Warren (Fantasy Chocolate Factory)
- Tom Kenny as Patchy the Pirate (The Garriage)
- Natti Natasha, sang "Quiéreme Menos" (Dora's Fantastical Rainforest)
- War, sang "Why Can't We Be Friends?" (Tales of the Teenage Mutant Ninja Turtles)
- Rachel Platten, sang "Set Me Free" / "Fight Song" (Pasta Knight)
- Ariana Madix, sang "Lovefool" (Birds of a Feather Stream Together)
- Kylie Minogue, sang "Padam Padam" / "Can't Get You Out of My Head"
- Loud Luxury, performed "Body" (Gift of Freedom)
- New York Liberty and Ellie the Elephant (Gift of Freedom)
- Captain Minnie Mouse, Captain Mickey Mouse and Friends, performed "Live the Adventure" (Magic Meets the Seas)
- Chlöe, sang "Never Let You Go" (Geoffrey's Dazzling Dance Party)
- Bishop Briggs, sang "Paint It Black" (Wednesday's Feast)
- Coco Jones, sang "Here We Go (Uh Oh)" (Colossal Wave of Wonder)
- Walker Hayes, sang "Fancy Like" (Harvest in the Valley)
- T-Pain, sang "Good Life" / "Buy U a Drank" / "Low" / "All I Do Is Win" (Big Turkey Spectacular)
- The Radio City Rockettes, performed "Christmas Lights"
- Joey McIntyre, sang "A Brand New Christmas" (Palace of Sweets)
- Jimmy Fallon and The Roots, performed "Hey Rudy" (Macy's Santaland Express)
- Dan + Shay, sang "It's Officially Christmas" (Heartwarming Holiday Countdown)
- Jonathan Bennett and Ginna Claire Mason (Heartwarming Holiday Countdown)
- Kylie Cantrall, sang "Red Christmas" (The Brick-Changer)
- The War and Treaty, sang "Christmas (Baby Please Come Home)" (Deck the Halls)
- Sebastián Yatra with Macy's and Big Brothers Big Sisters Choir, sang "Santa Claus Is Coming to Town" (Macy's Winter Wonderland in Central Park)
- Jennifer Hudson, sang "Jingle Bells" / "Let There Be Joy"
- Santa Claus (Santa's Sleigh)
- Liza Colon-Zayas as Mrs. Claus (Santa's Sleigh)
Special Characters
- Fancy Turkeys (Tom Turkey)
- Turkey Tech Gobbler
- Frantic Bananas
- Bowling Pins (Strikes Again)
- Bucky the Buccaneer
- Gladys and Rita (The Grannies' Mobile)
- Sam the Minuteman
- Raph, Leo, Donnie and Mikey (Tales of the Teenage Mutant Ninja Turtles)
- Cookie and Crouton
- Rag Doll (Rocking Horse)
- Geoffrey the Giraffe Inflatable (Geoffrey's Dazzling Dance Party)
- Geoffrey the Giraffe (Geoffrey's Dazzling Dance Party)
- Jellyfish (Colossal Wave of Wonder)
- Charlie Brown, Linus and Lucy (Camp Snoopy)
- Lumberjack (Rocking Moose)
- Inflatable Elves (Universal's Merry Moment)
- Clara (Nutcracker Trycaloon)
- Poinsettias
- Jingle Bells
- Sleigh Driver Elf (Santa's Sleigh)
- Elves (Santa's Sleigh)
Clowns
- Turkey Tech Players & Sports Fans - 14th time
- Corny-Copia Clowns - 20th time
- Alphabet Clowns - 5th time
- City Tourist Clowns - 10th time
- Car Wash Clowns - 1st time
- Malt Shop Clowns - 17th time
- Baseball All-Star Clowns - 22nd time
- Aviator Clowns - 4th time
- Macy's Pep Squad - 1st time
- Birthday Party Clowns - 29th time
- Artist Clowns - 20th time
- Silly Seaside Clowns & Sailors - 25th time
- Coconutty Clowns - 1st time
- Nutty Professor Einsteins & Wacky Graduates - 23rd time
- Viking Clowns - 7th time
- Funny Firefighter Brigade - 3rd time
- Keystone Cops - 6th time
- Funny Bone Medical Team - 3rd time
- Macy's Superheroes - 5th time
- Breakfast Clowns - 10th time
- Toy Box Clowns - 7th time
- Photographer Clowns - 3rd time
- Funny Farm Clowns - 29th time
- Half-Baked Holiday Sweets - 17th time
- Camper Clowns - 2nd time
- Funny Flurry Clowns - 6th time
- Holiday Clowns - 17th time
- Nutty-Cracker Ballet Clowns - 14th time
- Slumber Party Clowns - 7th time
- Sleepy Clowns - 24th time
- Santa's Elfen Helpers - 6th time
Stilt Walkers
- Deer - 1st time
- Lion - 1st time
- Tiger - 1st time
- Rhino - 1st time
- Sea Anemone - 9th time
- Pencils - 12th time
- Statue of Liberty - 7th time
- Roosters - 17th time
- Lumberjill - 2nd time
- Red Santa Elf - 1st time
- Green Santa Elf - 1st time
- Puppeteers - 4th time
- Christmas Trees - 9th time
- Snowflakes - 11th time
- Elves - 7th time
- Candy Canes - 13th time
Clown Vehicles
- Taxi Cab - 14th time
- Fire Truck Vehicle - 17th time
- School Bus - 14th time
- Funny Farm Truck - 30th time
Half-Baked Delivery Truck- 8th time
Performance Groups
- Brickhouse NYC (New York, NY), dancers for Billy Porter and Jennifer Hudson
- Indigenous Enterprise (Phoenix, AZ)
- Black Haus Creative (New York, NY), escorts for Idina Menzel (Wondrous World of Wildlife)
- Kilgore College Rangerettes (Kilgore, TX), escorts for Dasha (Big City Cheer!)
- Spirit of America Cheer (Nationwide), performed "Chappell Roan Medley"
- La Fuerza Dance Company (New York, NY), escorts for Natti Natasha (Dora's Fantastical Rainforest)
- AUM Dance Creations (Bridgewater, NJ), performed "Woh Kisna Hai"
- Graham 2 (New York, New York), escorts for Rachel Platten (Pasta Knight)
- St. John's Dance Team (Queens, NY), dancers for Kylie Minogue
- Spirit of America Dance Stars (Nationwide), performed "Brat Medley"
- MOVE NYC (New York, NY), escorts for Bishop Briggs (Wednesday's Feast)
- Riverdance 30 - The New Generation (North American Tour and Academy), performed "Riverdance"
- BOSS Kids (New York, NY), escorts for Kylie Cantrell (The Brick-Changer)
Pre-Parade Acts
- Hell's Kitchen, performed "The Gospel" / "Empire State of Mind"
- Circus Vazquez
- Death Becomes Her, performed "If You Want Perfection"
- The Outsiders, performed "Tulsa '67"
Trivia
- The NBC broadcast of the 2024 Parade achieved the highest number of viewers in the NBC broadcast's history for the second year in a row, attracting 31.1 million viewers (including streams on Peacock)—a 10% increase from the previous year.
- Silent House Productions took over as the telecast's producer, replacing Brad Lachman Productions.
- New cameras were placed along the route at Columbus Circle and Radio City Music Hall, which were featured prominently during the telecast.
- Choreographer Shay Latukolan choreographed special performances for the arrivals of Tom Turkey and Santa Claus featuring Macy's House Dancers, as well as for three other floats (Birds of a Feather Stream Together, Geoffrey's Dazzling Dance Party, and Colossal Wave of Wonder).
- Six new giant character balloons were introduced in the 2024 Parade, tying it with 2014's record of most giant balloons to debut in one year.
- This was the final Parade to be hosted by Hoda Kotb, who will leave the TODAY Show at the end of 2024.